NIE 2010 12
Backstage With The Brands
It’s commonly known that branded ingredients offer the customer a level of scientific backing and security not easily attainable with generic ingredients. In addition, branded ingredient suppliers are often an invaluable source of marketing and merchandising support for both finished product manufacturers and retailers alike. Below is a sampling of some popular branded ingredients on ...
Keeping Adversity At Bay
On December 22, 2006, the President signed into law the Dietary Supplement and Nonprescription Drug Consumer Protection Act. The law amends the Federal Food, Drug and Cosmetic Act with respect to adverse event reporting (AER) and recordkeeping for dietary supplements and nonprescription drugs marketed without an approved application.The Act applies to all dietary supplements labeled ...
Marketing Immunity
Carefully vetting ingredients and crafting a clear, truthful message can be the keys to boosting immune modulating supplement sales.A December 2009 update on www.flucount.org reported that over a monitored seven-day span, 951 new swine flu deaths (an average of 136 deaths/day) had been reported from 62 nations around the world, and the five most affected ...
The Essential Enzyme
Food and digestive enzymes go hand in hand, so it was only a matter of time until the middleman was cut out and enzymes started going directly into functional foods and beverages.”“According to Recent report by Frost & Sullivan, during the economic downturn in the past year, food enzymes were viewed as processing aids that ...
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