Condition Specific
Helping Hearts With Omegas
Fish, plant-based, 3, 6, 9—omegas have a role to play in heart health, and consumers are taking notice. Regarding the chemical structure of omegas, all fatty acids have an even number of carbon atoms that are attached to each other in a chain. The beginning of the carbon chain is called the “alpha” end, and ...
Blood Sugar: The New Key Pillar of Wellness
Natural ingredients for blood sugar health have taken a new path. According to Kash Rocheleau, CEO of Icon Foods based in Portland, OR, “The market for blood sugar-supporting ingredients and supplements is gaining serious momentum, and it’s not just about diabetes anymore. Consumers are getting smarter about metabolic health and are proactively managing blood sugar ...
Being Kind to Our Livers
The incidence of liver disease is on the rise in North America as well as globally, creating parallel growth of the supplement market that addresses liver health. In fact, the global liver health supplements market was estimated at $879.8 million in 2024 and is projected to grow at a CAGR of 6.94 percent from 2025 ...
Improving Mood in a Natural Way
According to a survey from Nutrition Business Journal (NBJ), more than 1,000 U.S. consumers said they struggle with stress, anxiety, insomnia, depression, cognitive decline or hormone-related mood imbalances. Notably, Generation Z is reporting such symptoms, with 69 percent taking supplements to address their health concerns, according to the NBJ survey. “American consumers were struggling with ...
Positive Energy
Energy products are reaching a broader audience, and safety is a priority. If you would like to know who is buying energy-enhancing supplements and products today, there is no one group to target. “The market for energy-enhancing products is diverse and includes various demographics and lifestyles,” said Alexis Collins, director of product & brand strategy, ...
Addressing Joint Health in Pets
Pets have become important members of many American families. In fact, according to Statista, “In 2023, around 66 percent of American households reported that they owned at least one pet, an increase of about 18 percent since the start of the survey period in 1988.” Dogs remain the most popular pet, followed by cats and ...
Formulating for Healthy Blood Sugar
According to the Centers for Disease Control and Prevention (CDC), there are currently 37.3 million diabetics in the U.S., 23 percent of these being undiagnosed. Beyond this startling statistic, there are another 96 million pre-diabetics, a number equivalent to 38 percent of the U.S. adult population. “Diabetics are among the main consumer groups that could ...
Seeing Clearly
Out of the five senses, the sense of sight may be one of the most valued. According to research published in 2019 in JAMA Opthalmology, in a cross-sectional survey of U.K. adults from the general public, sight was the most valued sense. These results suggested that people would on average choose 4.6 years of perfect ...
Good Bacteria
Pandemic worries helped fuel the growth of the probiotics market in several areas. Ingredient suppliers that focus on probiotics have noted increased interest in their products since the start of the coronavirus pandemic, and that interest is for more than the traditional digestive health uses of their ingredients. Reshma Rathi, vice president of operations, Specialty ...
Good Mood Hunting
With the pandemic still raging, many consumers are focusing on self-care and are looking to natural ingredients to help lift their spirits. The COVID-19 pandemic has put a spotlight on several health issues including mental health. Lockdowns, being separated from friends and family, and isolating have affected us all. As we lacked the social interactions ...
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