NIE Columns
Turning to Green Foods
Americans just aren’t eating enough fruits and vegetables, which may explain why they’ve become more interested in supplementing with green foods.It’s not news that sound nutritional habits are the key to great health, and it’s also not news that many Americans find that goal hard to achieve. With the nutritional power offered by green foods, ...
Enzyme Enhancement
With systemic benefits shown, enzymes are forging beyond digestive supplements to create stronger products.With food intolerances on the rise, and a desire to prevent digestive distress, consumers are embracing the importance of healthy digestion, leading to a growing market for enzyme supplements.Digestive enzymes, found naturally in the body, begin to deplete as a person ages, ...
Private Label: Prime Opportunity
As more targeted ingredients backed by quality research become available, and more innovative formulations make a market impact, the fields of potential become more fertile. As brand marketers ponder how to gain traction in new categories, the question arises: contract or private label?Going the contract manufacturing route makes the most sense when a brand marketer ...
It’s a (Naturally) Flavorful World
“Mmmm!” is the ultimate reaction sought by food, beverage and supplement manufacturers.And for good reason: if a product it is bland or off-tasting and if it has an unpleasant mouthfeel, it will die quickly on store shelves. Getting it right the first time is imperative because American consumers are not willing to give it a ...
The Benefit of Hydroxytyrosol
Olive oil and its uses can be traced throughout history.The ancient Greek poet Homer called it “liquid gold,” while the father of modern medicine, Hippocrates, used it in a number of his medicines. And today, the olive oil-centered Mediterranean diet is touted for its ability to decrease the risk of stroke.While the health benefits of ...
Flax & Chia
These healthy seeds are the current “big thing” in functional foods.Flax and chia are considered natural product industry seed allstars, and for good reasons: both flaxseeds and chia seeds are nutrient rich; they are both known as concentrated sources of the omega-3 fatty acid, alpha-linoleic acid (ALA); they contain a significant amount of minerals and ...
Making Efficiency Automatic
Taking a closer look at a company’s processes—manufacturing and otherwise—can pay dividends across the spectrum.It’s understood that automating as many processes as possible in manufacturing is a means to an end, which may be reducing costs or increasing capacity. However, simply installing a conveyor belt and the associated machinery is not the be-all and end-all; ...
The Whole Package
Since packaging serves marketing and strictly utilitarian purposes, manufacturers need to keep both in mind when making selections.Product packaging serves a number of purposes for supplement manufacturers and their products. The most basic is to contain the products and convey information about them. Perhaps more elusively, though, packaging can also communicate, relaying messages and helping ...
Vitamin D: Beyond Bone Health
This essential vitamin is proving to be beneficial for many aspects of health.Vitamin D has known benefits for bone health, but it is also a nutrient that is now showing evidence to be useful for other aspects of health.“Recently published studies report vitamin D’s involvement in other areas of health conditions including cardiovascular disease, cancer ...
Sweet Success
The seat for the top natural sweetener remains up for grabs as suppliers continue to innovate.Today, it is not uncommon for the media to be on a sugar high with stories focused on the dozens of pounds of sugar that Americans consume on an annual basis. According to consumer market research firm the Hartman Group, ...
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