NIE Columns
Steering Public Perceptions
Here in the Northwest, our families prepare for earthquakes. We know that we live in an area prone to plates shifting, so we live in a state of readiness. Schools teach children to duck under desks, protecting their heads; at home we keep emergency food, water and critical medical supplies close.Yet across the supplement industry, ...
Made With Vitamin K
As studies continue to confirm vitamin K’s benefits, suppliers prepare for its appearance in a growing number of supplement categories.Vitamin K refers to a group of chemically similar fat-soluble compounds called naphthoquinones. According to Natural Standard, vitamin K1 (phytonadione) is the natural form of vitamin K found in plants and acquired primarily through dietary consumption. ...
Achieving Stability
The very word “unstable” is one that engenders fear. An unstable person is capable of acting violently, an unstable economy leads to recession or depression, an unstable structure can collapse, an unstable weather pattern can lead to natural destruction—and unstable ingredients can lead to emergency room visits and product recalls.Stability, it would then be surmised, ...
Label Logic
Your company spent a tremendous amount of time, resources and money to create a new formula or new line. Then you weighed heavily the bottling and most appropriate packaging, as well as marketing messages and campaigns. You know you have all the goods inside to make that favorable first impression. Except, like anyone’s truly best ...
Extracting Health Benefits
Many companies are formulating products with vegetable extracts to fill the growing nutritional void in the Standard American Diet.As kids, we were all told to “eat our vegetables.” And yet even though Americans are aware of the health benefits offered by a balanced diet, so few truly get all of the necessary daily nutrients. A ...
Probiotic Promise
Research and advancements are setting the stage for even more success in the category.Still considered in its infancy stage, the probiotics market continues to grow in the double digits. The United States drove global sales of probiotic supplements the past couple years with more than a 20 percent increase in sales. In fact, for digestive ...
All Bottled Up!
Bottling is more than just a vessel for precious formulations; it can be a thoughtful and creative part of the experience provided to consumers.For example, the maker of Aleve in its 100-caplet bottle features its logo, raised, on both sides. It imparts a sense of reassurance to the consumer who chooses it, and the little ...
The Positives of Premixes
Eureka! Your team created a line of super supplements and your marketing department has an incredibly creative and compelling campaign and is anticipating undergoing pre-launch activities.Whether a company has limited manufacturing capabilities, it has to get it all blended properly. After all, each product contains a multitude of ingredients, some old standbys like vitamin C ...
Turning to Green Foods
Americans just aren’t eating enough fruits and vegetables, which may explain why they’ve become more interested in supplementing with green foods.It’s not news that sound nutritional habits are the key to great health, and it’s also not news that many Americans find that goal hard to achieve. With the nutritional power offered by green foods, ...
Enzyme Enhancement
With systemic benefits shown, enzymes are forging beyond digestive supplements to create stronger products.With food intolerances on the rise, and a desire to prevent digestive distress, consumers are embracing the importance of healthy digestion, leading to a growing market for enzyme supplements.Digestive enzymes, found naturally in the body, begin to deplete as a person ages, ...
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