NIE Columns
Extracting Health Benefits
Many companies are formulating products with vegetable extracts to fill the growing nutritional void in the Standard American Diet.As kids, we were all told to “eat our vegetables.” And yet even though Americans are aware of the health benefits offered by a balanced diet, so few truly get all of the necessary daily nutrients. A ...
Probiotic Promise
Research and advancements are setting the stage for even more success in the category.Still considered in its infancy stage, the probiotics market continues to grow in the double digits. The United States drove global sales of probiotic supplements the past couple years with more than a 20 percent increase in sales. In fact, for digestive ...
All Bottled Up!
Bottling is more than just a vessel for precious formulations; it can be a thoughtful and creative part of the experience provided to consumers.For example, the maker of Aleve in its 100-caplet bottle features its logo, raised, on both sides. It imparts a sense of reassurance to the consumer who chooses it, and the little ...
The Positives of Premixes
Eureka! Your team created a line of super supplements and your marketing department has an incredibly creative and compelling campaign and is anticipating undergoing pre-launch activities.Whether a company has limited manufacturing capabilities, it has to get it all blended properly. After all, each product contains a multitude of ingredients, some old standbys like vitamin C ...
Turning to Green Foods
Americans just aren’t eating enough fruits and vegetables, which may explain why they’ve become more interested in supplementing with green foods.It’s not news that sound nutritional habits are the key to great health, and it’s also not news that many Americans find that goal hard to achieve. With the nutritional power offered by green foods, ...
Enzyme Enhancement
With systemic benefits shown, enzymes are forging beyond digestive supplements to create stronger products.With food intolerances on the rise, and a desire to prevent digestive distress, consumers are embracing the importance of healthy digestion, leading to a growing market for enzyme supplements.Digestive enzymes, found naturally in the body, begin to deplete as a person ages, ...
Private Label: Prime Opportunity
As more targeted ingredients backed by quality research become available, and more innovative formulations make a market impact, the fields of potential become more fertile. As brand marketers ponder how to gain traction in new categories, the question arises: contract or private label?Going the contract manufacturing route makes the most sense when a brand marketer ...
It’s a (Naturally) Flavorful World
“Mmmm!” is the ultimate reaction sought by food, beverage and supplement manufacturers.And for good reason: if a product it is bland or off-tasting and if it has an unpleasant mouthfeel, it will die quickly on store shelves. Getting it right the first time is imperative because American consumers are not willing to give it a ...
The Benefit of Hydroxytyrosol
Olive oil and its uses can be traced throughout history.The ancient Greek poet Homer called it “liquid gold,” while the father of modern medicine, Hippocrates, used it in a number of his medicines. And today, the olive oil-centered Mediterranean diet is touted for its ability to decrease the risk of stroke.While the health benefits of ...
Flax & Chia
These healthy seeds are the current “big thing” in functional foods.Flax and chia are considered natural product industry seed allstars, and for good reasons: both flaxseeds and chia seeds are nutrient rich; they are both known as concentrated sources of the omega-3 fatty acid, alpha-linoleic acid (ALA); they contain a significant amount of minerals and ...
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