Nutrition Industry Executive
Shedding Light on the Supplement Customer Journey
Brands often reach out to us asking for marketing support and are eager to put media in the market to drive growth. They know they need to be on the big media platforms, but they often feel unmoored without a clear channel strategy rooted in a larger marketing mission. So many brands in our space ...
Checking on Supplements: NAD’s Recent Guidance on Substantiating Ingredient vs. Product Claims
Imagine a breakthrough dietary supplement that solves all your problems—you’ll lose weight, feel calm and relaxed, reduce bloating, sleep better, wake up happier and have more energy. Sound too good to be true? Maybe. But what if studies show that the ingredients in the supplement each support those claims—would that be false advertising? On Aug. ...
NIE New Ingredient Awards 2024
In 2019, the staff of Nutrition Industry Executive (NIE) was looking for a way to highlight the most cutting-edge and advanced natural branded nutritional ingredients backed by science. As a result, the NIE New Ingredient Awards were created. The awards have become an industry standard showcasing the most innovative and significant new branded ingredients for ...
![[Extra! Extra!] Botanical Adulteration](https://niemagazine.com/wp-content/uploads/2024/09/HerbsBotanicals-300x265-1727284171.jpg)
[Extra! Extra!] Botanical Adulteration
Botanical adulteration is a growing challenge in the herbs and botanicals market and is likely to remain an ongoing issue for supplement brands and manufacturers. The American Botanical Council’s 2023 study1 on botanical forensics provides an in-depth look at some of the common ways fraudsters attempt to circumvent ingredient identification testing. Fraudulent manufacturers are using ...
Herbs and Botanicals: The State of the Market in 2024
Here’s how the herbs and botanicals market is evolving this year. The panel: Cosimo Palumbo, Chief Operating Officer, Indena USA, Seattle, WA, https://indena.com Julianne Gardner, Marketing & Communications Coordinator, Stratum Nutrition, Carthage, MO, https://stratumnutrition.com Liki von Oppen-Bezalel, PhD, Business Development Director, TriNutra, Harrison, NY, https://trinutra.com Randy Kreienbrink, Director of Food/Beverage/Specialty, Artemis International, Fort Wayne, IN, ...
![[Extra! Extra!] Pushing Muscles to Failure Leads to Bigger but Not Stronger Muscles, Study Says](https://niemagazine.com/wp-content/uploads/2024/09/ActiveNutrition-300x256-1727284110.jpg)
[Extra! Extra!] Pushing Muscles to Failure Leads to Bigger but Not Stronger Muscles, Study Says
In the gym, there are several ways one can work out on the machine or with the free weights. One is to lift/push/pull moderate weight for as many times as possible, another is to use heavier weights in three sets typically comprised of 10 to 15 repetitions (reps). And then there’s the “superset,” which is ...
On Your Mark, Get Set – Formulate!
The active nutrition category continues to be exciting as more consumers look to boost their workouts, games and competitions. When you think about it—20 percent of any market is pretty large and therefore, an outstanding target. According to Statista research, one in five American adults exercise every day, and 23 percent accomplish the recommended amount ...
Molly Joo, Vice President of Sales, Gencor
Gencor 7801 N Lamar Blvd. Austin, TX 78752 Phone: (949) 502-5760 Website: www.gencorpacific.com At Gencor, the company believes that nutrition is critical for human potential; Gencor harnesses nature’s potency and resources to produce ingredients and remedies that yield secure, wholesome and enduring nourishment for individuals globally. Gencor supplies specialized and valuable ingredients to the supplement, ...
Red Sea Shipping Diversions and Impact on Nutrition Industry Supply Chain Management
The global supply chain is facing growing disruptions from attacks by geopolitically driven rebel groups on cargo ships and tankers in the Red Sea, which began in late 2023 and have continued into 2024. According to an article by the World Economic Forum on this issue, the Suez Canal and the Red Sea channel approximately ...
Responding to Career-defaming Cyberbullying
I frequently share updates about my clients on social media, which aligns with my work as a publicist. Although not everyone engages with my posts, and it sometimes feels like I’m speaking to an empty room, I know from analytics that many people are watching and reading. I’ve learned that even if likes and comments ...
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