Nutrition Industry Executive
What Product-Savvy Pet Owners Want
Did you know 66 percent of U.S. households own a pet? That’s about 86.9 million homes with one (or more) pets. Most of these pet owners are millennials (33 percent), followed by Gen X (25 percent) and Baby Boomers (24 percent),1 and as many of us know, most of these people tend to think of ...
Overcoming Confirmation Bias in Dietary Supplement Marketing
Supplement brands know they can’t utilize anecdotal health benefits without substantiating their claims. However, reliance on anecdotal data about how consumers view supplements is still prevalent. Often, we hear colleagues in the dietary supplement industry share their personal experiences as though they’re universal. We’ve also seen senior leadership make decisions made based on subjective experience, ...
![[Extra! Extra!] Talking Kaneka Probiotics With Jordi Riera](https://niemagazine.com/wp-content/uploads/2024/03/Gut-Brain-Axis-300x198-1715178335.jpg)
[Extra! Extra!] Talking Kaneka Probiotics With Jordi Riera
Nutrition Industry Executive (NIE) reached out to Jordi Riera, chief business development officer, Kaneka Probiotics (Pasadena, TX and Newark, CA) to talk more about the gut-brain axis. NIE: Talk about ingredient innovation, tips/ideas for manufacturers to keep in mind when selecting ingredients and/or formulating new products. Riera: With research in the gut-brain axis rapidly evolving, ...
Gut-Brain Axis Ingredients Emerge
The panel: Hannah Ackermann, RD, Director of Marketing & Communications, COMET, London, ON, Canada and Schaumberg, IL, https://comet-bio.com Denis Alimonti, Director of U.S. Nutrition, Maypro, Purchase, NY, www.maypro.com Jordi Riera, Chief Business Development Officer, Kaneka Probiotics, Pasadena, TX and Newark, CA, www.floradapt.com and https://kanekaprobiotics.com Hariom Yadav, PhD, Director, University of South Florida Center for Microbiome ...
![[Extra! Extra!] Study Proposes Profitable Ways to Repurpose Industrial Waste](https://niemagazine.com/wp-content/uploads/2024/03/Upcycled-Ingredients-300x200.jpg)
[Extra! Extra!] Study Proposes Profitable Ways to Repurpose Industrial Waste
Scientists have taken the first step at estimating the best large-scale uses for food processing waste, first analyzing its contents and based on those findings, proposing production opportunities ranging from sustainable fuels, biogas and electricity to useful chemicals and organic fertilizer. This work is known as valorization or determining the potential value of something “that ...
Waste Not, Want Not
Upcycled ingredients are held in esteem among a discerning consumer base. And, they present a feel-good story. As a child, have you ever made art with popsicle sticks? This is a basic example of upcycling—using something that is a part of something else or something with potential and value that would be simply tossed after ...
![[Extra! Extra!] Johns Hopkins’ Study Looks at Psilocybin Mushrooms for Major Depression](https://niemagazine.com/wp-content/uploads/2024/03/Functional-Mushrooms-300x172.jpg)
[Extra! Extra!] Johns Hopkins’ Study Looks at Psilocybin Mushrooms for Major Depression
A 2022 study from Johns Hopkins Medicine showed substantial antidepressant effects of psilocybin-assisted therapy paired with supportive psychotherapy. The effects may last at least a year in some patients. The report was published in the Journal of Psychopharmacology. “Our findings add to evidence that, under carefully controlled conditions, this is as promising therapeutic approach that ...
Fun With Functional Mushrooms
Mushrooms are gaining a reputation as easy-to-use, versatile ingredients. Mushrooms have long been used as medicine in Asia, particularly in traditional Chinese medicine, for thousands of years, and now are often used in recipes, but also functional foods, as well as dietary supplements. The Cleveland Clinic has noted functional mushrooms’ unique and versatile health benefits ...
Powering Promotion Through Personal Selling
In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...
Kartikeya Baldwa, CEO, Ixoreal Biomed
Ixoreal Biomed Inc. 1039 Selby Ave. Los Angeles, CA 90024-3105 Phone: (310) 424-5535 E-mail: [email protected] Ixoreal Biomed Inc. 8Plot No-1057-F2, PBN Center, Rd. No. 45, Jubilee Hills, Hyderabad-500033 Telangana, India. Phone: +91-40-2355-4386 Ixoreal Biomed, a nutraceutical company with offices in Los Angeles, CA and Hyderabad, India, is at the forefront of scientific innovation in the ...
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