Nutrition Industry Executive
Mineral Efficient
Increased awareness of their benefits and improved technology is driving the growth of mineral sales. Essential for a variety of bodily functions, minerals are experiencing good and consistent growth, said Max R. Motyka, MS, RPh, consultant to Utah-based Albion (previously director of the human product division for 23 years). He noted the compound annual growth ...
The Pet Food Clean-Up
Keeping prices down and clean labels up is the challenge for natural pet food ingredient suppliers. What’s good for people is good for their pets. That’s sound nutritional advice because the basic biochemistries of humans and of the mammals that are their companion animals are much the same, said Pete Maletto, founder and CEO of ...
Flexible and Strong
A shift in ingredients that address bone, muscle and joint health is underway to meet the interests of a broadening marketplace. No matter what your age, maintaining muscle, joint and bone health is key to staying active and vital throughout life. As for natural products, Barbara Davis, PhD RD, vice president, medical and scientific affairs ...
Consumer Expectations Dictate Natural Sensory Qualities
Sensory quality as perceived by the consumer is the driving force in the development of natural food ingredients or products. Notwithstanding the current key trend issues, such as sugar reduction, consumers expect that the essential sensory quality attributes are maintained in the products. In recent times, consumers are more aware of or are looking for ...
Non-GMO Project Publishes Updated Standard
Following three rounds of public comment, the Non-GMO Project recently published version 12 of its comprehensive Standard for GMO avoidance. “Prescribing best practices for GMO (genetically modified organism) avoidance is a highly specialized, technical undertaking,” said Non-GMO Project Executive Director Megan Westgate. “Finished products cannot be reliably tested for GMO content; our standard requires engagement ...
Like Fashion, Weight-Management Products are Best When They’re Classy
Nutrition Industry Executive interviewed Chase Hagerman, brand director at Chemi Nutra, for his thoughts on the weight management category for ingredient suppliers. Here, he discusses the fleeting trends seen with these products. NIE: What is the state of the market for weight loss supplements? Hagerman: Everyone wants a piece of the lucrative weight management category, ...
Curcumin Power
As curcumin becomes more popular, ingredient suppliers and manufacturers are making quality and research priorities. A chemical compound found in turmeric (Curcuma longa), curcumin has been utilized for thousands of years as a spice in food and is known as a principal healing agent in ayurveda. Further, curcumin’s powerful antioxidant factor and anti-inflammatory effects have ...
The Art of Marketing Your Science
Successful products have science behind their marketing; good marketers make sure to avoid common pitfalls. Science drives supplement sales. When the body of science confirming benefits reaches a certain point, sales take off. Most recently curcumin has enjoyed “overnight” success. A decade ago, it was omega-3s. Consumers want to know that there are established benefits ...
Protein Demand
Whether animal or plant, consumers’ appetite for protein is driving innovative formulations. A 2015 Market Update from Batory Nutra (Des Plaines, IL) reported that in 2015 and beyond, natural product formulators understand that a consumer’s appetite for protein doesn’t stop at the supplement store, and two thirds of people say they aim to consume moderate ...
The Perks of Premixes
Manufacturers looking to stay ahead of the game are finding the benefits of outsourcing, especially because premixes are offering the latest for health and wellness concerns. According to Russ Hazen, PhD, premix innovations manager for New York-based Fortitech Premixes by DSM, the outlook of the market for premixes and custom blends continues to be bright. ...
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