Nutrition Industry Executive
Engaging Customers With Video
As companies who have turned to content-based marketing strategies have learned, good storytelling is the key difference between successful campaigns and those that fail to find an audience. Several elements go into creating a good story: an intriguing topic, the right details, and an engaging voice are all necessary for success. When planning a marketing ...
Telomere-based Ingredient
Telomeres are defined as the protective tail at the end of a chromosome structure that conveys the genetic material information of our cells. Telomeres keep our chromosomes intact and functioning to reproduce cells, the key to healthy aging. Telomere length is very essential for good health. Having long telomeres is an indication of a healthy ...
Beyond What Meets the Eye
New ingredients and today’s trends help expand the variety of options to support eye health. With so many people affected, it is no wonder the global eye health market—comprising of OTC (over-the-counter) eye care and eye health supplements—is worth nearly $5 billion, growing 15 percent from 2008 to 2013, according to Euromonitor in 2014, noted ...
Healthy and Amazing Aging
Wellness, science and technology are merging and becoming a mainstream way to deliver dramatic improvements for healthy aging and longevity. As indicated by the tale of Ponce de Leon searching for the fountain of youth, to the recent fascination with the secrets from the “Blue Zones,” a demographic and/or geographic area of the world where ...
Cheers to Health
Clear labeling and healthier ingredients are the must-haves for functional foods and beverages. Drink and bar manufacturers are becoming more conscious about health and nutrition information on their labeling and providing options for their customers with functional ingredients that are packed with antioxidants, high in protein and trans-fat-free, explained Elyse Lovett, MS, MBA, marketing manager ...
Special Delivery!
When it comes to delivery format innovations, consumers–especially children and seniors–are willing to give them a try. “New and improved.” What does that truly mean? If something that already exists is “improved,” can it truly be “new?” To most consumers, the answer is yes. If it is a product that has been dramatically improved, then ...
Measuring Marketing Success with Online Brand Analytics
Measuring marketing results can be a tricky business, with some aspects being more quantifiable than others. When it comes to identifying what marketing activities are working and what needs to be rethought, the key is to leverage the measurable activities in your plan to give a more holistic picture of how well your marketing strategy ...
The State of Purity
Industry leaders discuss botanical adulteration in the supplement industry. The Participants Are: • Rupa Das, Vice President of Global Quality and Compliance, BI Nutraceuticals, Long Beach, CA, (310) 669-2100 • Daniel Fabricant, PhD, CEO, Natural Products Association, Washington, DC, (800) 966-6632 • Gabriel Giancaspro, PhD, Vice President, Foods, Dietary Supplements and Herbal Medicines, U.S. Pharmacopeia, ...
Forming a United Herbal Industry
To confront botanical adulteration, Dr. Daniel Fabricant, CEO, Natural Products Association (NPA), suggested suppliers and manufacturers pay close attention to the Food Safety and Modernization Act and the burden it’s going to bring on the suppliers. “It’s incredibly important and something we’re working on at the NPA,” he said. The New York attorney general is ...
Link Made Between Early Menopause and Chronic Fatigue
A newfound link between chronic fatigue syndrome (CFS) and early menopause was reported online in Menopause, the journal of The North American Menopause Society (NAMS). This link, as well as links with other gynecologic problems and with pelvic pain, may help explain why CFS is two to four times more common in women than in ...
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