NIE 2014 10
The Due Diligence of Aging Gracefully and Naturally
Long before Botox and hair extensions, consumers looked to natural ways to fade away wrinkles and grow longer hair, and they are coming full circle in the 21st Century with natural ingredients and supplements.Beauty is only skin deep, and promotes personality rather than good looks. And that’s the way it should be.In an age when ...
Summarizing Sanitation
Clean is lean. Strict sanitation processes are the lasting cornerstone of safety, notably for products meant to be ingested into the human body.We all tend to cringe when we hear of recalls of natural foods (lettuce, etc.) due to nefarious bacteria nestled on a batch; this is usually found after someone (or more than one) ...
Labeling Resources
There are some in-depth informational sites to peruse to help guide label creation and promotional collateral. fda.gov/food/guidanceregulation/guidancedocumentsregulatoryinformation/dietarysupplements/default.htm business.ftc.gov/documents/bus09-dietary-supplements-advertising-guide-industry mlmlaw.com/dietary-supplements-marketing.html mlmlaw.com/dietary-supplements-marketing-2.html naturalproductsfoundation.org/index.php?src=gendocs&ref=DSHEA_Quiz&category=FoundationPrograms Links provided courtesy of Bob Green, Chairman, Novel Ingredient Services, West Caldwell, NJ. Feature
Proprietary Compliance
Nutrition Industry Executive magazine’s October issue profiled some of the latest proprietary ingredients offered to manufacturers. Here, suppliers discuss how GMPs and other regulatory scrutiny affect their company and sales. Shaheen Majeed, marketing director with Sabinsa Corporation: Sabinsa manufactures its products under strict cGMP (current good manufacturing practice) manufacturing standards and is willing to share ...
Watch Your Labeling
Just like good gossip, bad labeling and claims can start early–and create trouble.Your labeling can make or break you. In addition to investing time and money to create a visually appealing dress that encourages a consumer to physically inspect it on a shelf, it needs to also properly convey its contents, its directions of use, ...
We’re With The Brand
Providing solutions through research, or solving processing and formulation challenges, branded ingredients’ uniqueness also makes a statement to consumers.For those considering branded ingredients, scientific research, ease of use and product differentiation may come into consideration. But bottom line figures may push the final decision: According to IRI scan data, condition specific supplements account for 27 ...
Sports Nutrition’s Widening Playing Field
Average Joes outnumber jocks when it comes to this category’s target consumers. Their needs are guiding new product innovation and, ultimately, rehabbing a bruised reputation.The category of sports nutrition supplements may bring to mind a very particular group of consumers, namely, bodybuilders and extreme athletes who are highly educated on fitness and will try almost ...
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