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Antioxidant Appeal
While antioxidant use in nutraceuticals has been ubiquitous, trends in ingredients and their approaches to health value have been shifting. Branded product manufacturers’ and ingredient suppliers’ promise of antioxidants for overall general health has been moving toward more targeted concerns. “Antioxidants target a wide range of health concerns, encompassing several product categories in the nutraceuticals ...
Power On!
The energy crisis continues unabated—typical healthy Americans just aren’t feeling “it.” Here’s how to get them going. How many American adults are secretly jealous of the Energizer Bunny who keeps “going and going?” According to OmniActive Consumer Insights Program, March 2018, when 500 wellness consumers were asked what they felt they lacked in their lives, ...
Vision Protection
The impact of clinically proven natural ingredients on vision health is becoming clear to consumers. How important is vision to Americans? An independent poll found that Americans rank “losing eyesight” highly among the worst health concerns that could affect them. The public opinion poll, which was commissioned by Research! America and the Alliance for Eye ...
The Proliferation of Probiotics
Funny how obscure terms sometimes take root and bloom in the consciousness of the masses. Take probiotics for example. It’s not an understatement to assert that only a decade ago, not many consumers were aware of the word, much less wanting to use them. Oh, and not many probiotics products were readily available. Now, if ...
Blood Sugar Focus
Whether they have diabetes or not, consumers are increasingly interested in keeping healthy blood sugar levels, and natural ingredients are becoming part of the plan. According to the World Health Organization (WHO), the number of people with diabetes has increased considerably from 108 million in 1980 to 422 million in 2014. By 2040, one in ...
EFA Outlook 2018
Omega-3 essential fatty acids, both marine- and terrain-sourced, continue to be quite the vibrant, evolving category. Consumers are invested—here’s what the category looks like for 2018. For years, more American adults were proclaiming, “I want my EFAs!” And for good reason; popular health media continue to tout the benefits of docosahexaenoic acid and eicosapentanoic acid—DHA ...
Herbs and Botanicals Functionality
A better understanding and appreciation of herbs and botanicals by consumers is leading to more use and innovation in nutraceutical products. According to the World Health Organization, the worldwide annual market for herbal medicinal products is approaching $60 billion. These “herbal medicinal products” refer to herbs and botanicals. As Dr. Josh Axe, a certified doctor ...
Stable, Natural Energy
Forget a quick burst followed by crash and burn, ingredient suppliers are answering calls (often from Millennials) for a more balanced level of energy. “Energy—we all wish we had more of it,” said Luc Maes, ND, cofounder of Kaibae, a California-based producer of organic baobab products. “Therefore, energy will always be a driver to promote ...
Moving Through the Ages
Bone, muscle and joint health are categories rife with opportunity—if you know how to use ingredients to target the generations effectively. The command, “Move!” can be met with different reactions, as follows: “Well, ok, then!” – Millennials. “Um, gimme a sec.” – Generation X. “Do I really have to right now?” – Baby Boomers. All ...
Embracing Fiber
New functional roles for fiber help expand the market for health benefits and product development. Generally speaking, it is well known that fiber consumption is crucial to one’s healthy diet. It can be broken down into two types—soluble and insoluble—both of which are necessary as a result of their various functions. On one hand, soluble ...
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