muscle
Fueling Performance
Active nutrition ingredients go beyond the physical. Active nutrition ingredients are rapidly growing in popularity among consumers, and have even crossed over into other health categories. While these ingredients have long focused on physical endurance and exercise performance, emerging active nutrition ingredients are now being applied for mental and emotional health as well as everyday ...
![[Extra! Extra!] 6 Unique Muscle and Strength Ingredients From Gencor](https://niemagazine.com/wp-content/uploads/2025/07/Muscle-and-Strength-300x281-1753881870.jpg)
[Extra! Extra!] 6 Unique Muscle and Strength Ingredients From Gencor
Gencor (Austin, TX) provides an array of ingredients for athletic men and women that cater to various needs. Maggie McNamara, vice president of global marketing, elaborated on how some of the company’s ingredients can help support muscle strength, growth, performance and recovery. Levagen+ Levagen+, a branded palmitoylethanolamide (PEA) ingredient, has been clinically proven to enhance ...
Improving Muscle Mass
Ingredients for muscle and strength are experiencing a holistic and diverse approach to address consumer expectations. The muscle and strength category has been expanding from traditional “muscle-building” to holistic muscle health including strength, recovery, mobility and inflammation management. According to Coherent Market Insights, the global workout supplements market is projected to reach $47.87 billion by ...
![[Extra! Extra!] Three PLT Ingredients for Healthy Aging](https://niemagazine.com/wp-content/uploads/2025/03/HealthyAging-299x300-1740151937.jpg)
[Extra! Extra!] Three PLT Ingredients for Healthy Aging
Steve Fink, vice president, marketing at New Jersey-based PLT Health Solutions, elaborated on how AprèsFlex, Strengthera and Nutricog can benefit healthy aging and longevity. AprèsFlex AprèsFlex 5-Day Joint Support is a patented, synergistic Boswellia serrata gum resin extract. In four human clinical studies, it has been shown to enhance joint comfort, improve flexibility, functional mobility ...
![[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy](https://niemagazine.com/wp-content/uploads/2024/07/New-Ingredients-300x206-1722518174.jpg)
[Extra! Extra!] Bringing New Ingredients to Market With Nutriventia’s Jennifer Clancy
Nutrition Industry Executive (NIE) asked Jennifer Clancy, global marketing director for Nutriventia (Mumbai, India and Westfield, NJ), to share a case study on bringing a new ingredient to market. NIE: Please outline a case study of bringing a new ingredient to market, including pre-launch and post-launch planning. Clancy: When introducing a new ingredient, Nutriventia follows ...
The Growth of Muscle and Strength Products
Muscle and strength supplements aren’t just for bodybuilders or athletes. According to Healthline.com, muscle strength not only boosts athletic activity, but also improves overall health. For example, strong muscles can improve stability, balance, flexibility and healthy body weight while potentially improving mood, energy levels and sleep patterns. Consumers have noticed and the sports nutrition category ...
Stronger Than Yesterday
The muscle and strength ingredient category is gaining traction as the consumer demographic expands. Growing one’s muscles and gaining strength is no longer just for bodybuilders and gym rats. Building muscle has health benefits for everyone, as it can help to burn fat, protect the joints, and increase strength and endurance for better workouts. The ...
How to Win in the Sports Supplement Arena
The sports and fitness supplement market is thriving—here’s how you can be a major player. On any nice day, anywhere, you can see many people walking, running, cycling. At the same time, gyms and yoga studios are hosting people whose common goal is to get fit and healthy. Athletes are not the only ones seeking ...
Muscle and Strength Products: Outlook in 2022
Does this subset of the marketplace look firm or flabby in the year ahead? In the 1930s Popeye was a big deal. Unlike modern-day cartoon characters, however, this ragtag, fast-talking sailor wasn’t pushing sugary cereals and candy to kids. Instead, he encouraged young viewers to eat vegetables—in particular, spinach—to get strong and have muscles that ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listings:
