product development
The 10 Commandments of Product Development
Product development in the dietary supplement space is often described as a race to innovate, but successful products sit at the intersection of science, strategy and execution. Developing and customizing a supplement is not simply about selecting ingredients or following trends; it requires thoughtful planning, informed decision-making, and a long-term view of both the consumer ...
Positive Energy
Energy products are reaching a broader audience, and safety is a priority. If you would like to know who is buying energy-enhancing supplements and products today, there is no one group to target. “The market for energy-enhancing products is diverse and includes various demographics and lifestyles,” said Alexis Collins, director of product & brand strategy, ...
Driving New Product Development
The Driver of New Product Development: The Empowered Consumer Today’s supplement consumers have more options, more knowledge and higher expectations than ever before. They know the difference between an ad and a listing or a review and a sponsored post. This consumer skips the marketing jargon and heads to the comment section, they have Google ...
New Product Development for New Brands
Just about everyone has something to say about a natural remedy or healthy food and beverage he or she tried or heard about, and it’s often positive. How can a consumer product brand not want to jump in? There are many statistics out there showing vibrant growth year after year. According to the Council for ...
Vitaquest International to Expand Manufacturing Footprint
Vitaquest International has announced that it has agreed to lease a new manufacturing site in Parsippany, NJ, nearby the company’s headquarters in West Caldwell. The decision will increase manufacturing, warehousing, product development and laboratory space by more than 50 percent, making Vitaquest one of the largest companies of its kind in the United States. Manufacturing ...
Verdure Sciences Celebrates 20 Years and a New Campus
Verdure Sciences (Noblesville, IN) recently celebrated its 20-year anniversary and unveiled details of on a new corporate campus during the Supply Side West show in Las Vegas, NV in true style with champagne and cake. An independent and privately owned company, Verdure Sciences has evolved over the years along with the natural products industry. Founder ...
PLT Health Solutions Launches PLTNEXT Global Search for Innovation
PLT Health Solutions, Inc. (Morristown, NJ) announced the launch of the PLTNEXT Global Search for Innovation. The Global Search is designed to connect PLT with ingredient and technology innovators to assist in product development and commercialization. As part of the program, PLT is putting its track record of developing and launching successful branded ingredients into ...
Omya Opens New Lab, Offers Enhanced R&D Services
Omya’s new pharmaceutical and nutraceutical laboratory is now operational. The facility at the company’s Swiss headquarters in Oftringen comprises a wet lab for product development, a dry lab for granulation, tableting and performance analysis, as well as storage and office space. Cutting-edge equipment—including fluid-bed technology, a roller compactor and a rotary tablet press—allows for high-quality ...
Qualitas Health Meets Commercial Milestone with Almega PL
Texas-based Qualitas Health announced the launch of the first consumer products based upon Almega PL, marking the company’s transition from research and development into successful commercialization of the company’s premium algal omega-3 oil. Within the past 18 months, Qualitas Health has completed all necessary stages of product development through commercialization, and these steps included research ...
Considerations In Contract Manufacturing
As brands focus their attention on product development and marketing, contract manufacturers fill in the gaps with facilities and expertise.There’s no question that supplements are in demand and the product landscape is growing as fast as the audience base. “With the rising cost of health care, people are increasingly turning to natural alternatives for what ails ...
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