vitamins
Sirio Pharma Introduces Soft Chews Development Capabilities
Sirio Pharma (City of Industry, CA) is entering the soft chews space with a range of development options for brand owners looking to capitalize on this increasingly popular nutritional format. Soft chews bring a variety of formulation-specific benefits. For starters, soft chews’ confectionary-style makeup allows them to carry up to four times more active mass ...
Investing In Immune Ingredients
Sales of immune health ingredients remain strong and are expanding to all demographics. Immune health is one of the fastest growing health categories and continues to grow stronger. According to Research and Markets, global sales of immunity health supplements grew from $67.39 billion in 2024 to $72.77 billion in 2025. The category is expected to ...
![[Extra! Extra!] Study Shows Prenatal Vitamins May Reduce Risk of Infant Death](https://niemagazine.com/wp-content/uploads/2025/03/WomensHealth-300x291-1740151982.jpg)
[Extra! Extra!] Study Shows Prenatal Vitamins May Reduce Risk of Infant Death
In a new study, lead researcher Dongqing Wang, an assistant professor of Global and Community Health at George Mason College of Public Health (Virginia), identifies prenatal supplements that reduce health risks to small and vulnerable babies. Wang and his team found that compared to folic acid and iron alone, a multiple micronutrient supplement led to ...
![[Extra! Extra!] Niacin – Cardiovascular Hero or Villain?](https://niemagazine.com/wp-content/uploads/2025/01/HeartHealth-300x282-1736444040.jpg)
[Extra! Extra!] Niacin – Cardiovascular Hero or Villain?
While there’s no shortage of vitamins that support cardiovascular health, one vitamin may be causing cardiovascular events. One 2024 study published in Nature Medicine examined the prevalence of niacin in stable cardiac patients. This prospective cohort study of 1,162 patients suggests that niacin metabolism is associated with an increase in major adverse cardiovascular events. Increased ...
Impetus Wellness Group Announces Launch of VMS Platform and Partnership With Reliance Vitamin
Impetus Wellness Group (California) has announced the launch of its platform through a partnership with New Jersey-based Reliance Vitamin. Impetus is a wellness-focused platform dedicated to fostering the leadership and growth of companies in the vitamins, minerals and supplements (VMS) space. This partnership marks a significant milestone for Impetus, positioning it as a future leader ...
9 Things You Need to Know about the Post-Pandemic Supplement Consumer
Supplement sales are up year over year. More people than ever take vitamins, herbs and supplements on a regular basis. Post-pandemic life for supplement brands is great, right? The short answer is that it depends on what kind of supplement brand you are and how you engage with your target consumers. Like everyone else, the ...
Lief Labs New Premier Label Offering Delivers White Label Services
Lief Labs (Valencia, CA) has announced that it has expanded its services through exclusive relationships with proprietary manufacturing partners to become a white label provider, delivering the most innovative, premium product lines to Lief’s preferred partners, the company stated. Lief has launched its Premier Label premium product collections to now offer gummies that work with ...
SPINS Data—Mood Support Trends: Vitamins and Supplements Offer Solutions to Boost Mental Health
The stress caused by the pandemic has had an enormous impact on dietary supplement consumers. According to SPINS, “More people are working from home. Stress levels are high. Health is constantly on shoppers’ minds (and in the news). Brands are offering more products with functional ingredients as well as vitamins, minerals, and supplements to address ...
Clorox Attempting to Sell Vitamins, Minerals and Supplements Business
Bleach maker Clorox Co. (Oakland, CA) has been seeking to divest its vitamins, minerals and supplements (VMS) business after efforts to scale it led to major losses, according to four people familiar with the situation. The VMS business represents just 3 percent of Clorox’s total net sales, yet in 2021 it forced it to take ...
The Heart of the Matter
Navigating the cardiovascular health category today. The panel: Rob Brewster, President, Ingredients by Nature, Montclair, CA, www.ingredientsbynature.com Annie Eng, CEO, HP Ingredients, Bradenton, FL, https://hpingredients.com Steve Fink, Vice President of Marketing, PLT Health Solutions, Morristown, NJ, www.plthealth.com Alex Goh, Head of Business, ExcelVite, Perak, Malaysia, www.excelvite.com Dr. Karin Hermoni, Head of Science and Nutrition, Lycored, ...
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