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Eighth Annual NIE New Ingredient Awards Call for Entries

NIE Features


Protein & Collagen Supplements Step Up to Consumers’ Daily Lifestyle Expectations

by Janet Poveromo | January 16, 2026

Collagen supplements are a huge trend for aesthetics and joints, while standard proteins handle muscle, but consumers are increasingly using and combining them for broader health, driven by a “beauty and wellness” narrative. “We’re seeing protein show up in mainstream brands and consumer consumption moments as opposed to the traditional sports and active nutrition brands ...

Industry Update: Winter 2025

by Mike Straus | December 1, 2025

Nutrition Industry Executive (NIE) talks to industry leaders about the most pressing issues facing the natural products niche today. The panel: Chase Johnston, Vice President of Operations, Arjuna Naturals, Irving, TX, https://arjunanatural.com Daniel Fabricant, President & CEO, Natural Products Association (NPA), Washington, D.C., www.npanational.org Doug Lynch, CEO & Founder, Marketwell Nutrition, Princeton, NJ, www.marketwellnutrition.com Graham ...

Understanding Free Radical Scavengers

by Eric Munson | December 1, 2025

Neutralizing oxidative stress for overall health and wellness. Free radical scavengers, also known as antioxidants, are molecules that neutralize unstable free radicals before they can damage cells, protein and DNA. The body maintains a delicate balance of free radicals, which are produced naturally during metabolism. However, stressors such as pollution and poor diet can skew ...

2025 NIE New Ingredient Awards

by Eric Munson | October 1, 2025

In 2019, the staff of Nutrition Industry Executive (NIE) magazine, was looking for a way to highlight the most cutting-edge and advanced natural branded nutritional ingredients backed by science. As a result, the NIE New Ingredient Awards were created. The 2025 NIE New Ingredient Awards highlights several notable ingredients launched since Oct. 1, 2023, for ...

Botanical Solutions: Bridging Traditional Knowledge and Modern Science

by Joy Choquette | October 1, 2025

What’s New in the Herbs & Botanicals Market Now? If one had lived thousands of years ago, terms like “materia medica,” “poltice” and “plasters,” would have been the norm when it came to health and medical approaches. Many of the earliest medical writings referred to herbs used to heal illnesses, said “The Earliest Herbals,” an ...

Fueling Performance

by Mike Straus | October 1, 2025

Active nutrition ingredients go beyond the physical. Active nutrition ingredients are rapidly growing in popularity among consumers, and have even crossed over into other health categories. While these ingredients have long focused on physical endurance and exercise performance, emerging active nutrition ingredients are now being applied for mental and emotional health as well as everyday ...

Essential Fatty Acids: Essential for Overall Health

by Mike Straus | September 2, 2025

Here’s the latest news about the health benefits of EFAs. Essential fatty acids (EFAs) have long been popular with consumers for a variety of health applications, from brain function to heart health to eye health and more. Emerging research is also demonstrating that EFAs are helpful for overall health and anti-aging, fueling a rise in ...

Investing In Immune Ingredients

by Eric Munson | September 2, 2025

Sales of immune health ingredients remain strong and are expanding to all demographics. Immune health is one of the fastest growing health categories and continues to grow stronger. According to Research and Markets, global sales of immunity health supplements grew from $67.39 billion in 2024 to $72.77 billion in 2025. The category is expected to ...

Naturally Beautiful: The Growing Market for Natural Products in the Hair, Skin & Nails Market

by Joy Choquette | September 2, 2025

What new products, delivery systems and trends are pushing this market forward now? The hair, skin and nails category has always been an interesting one in the marketplace. Ads from the early 19th century boast everything from hair color restoration (be gone, gray strands) to freckle elimination, rough skin smoother, and the banning of baldness. ...

Formulating For Quality

by Mike Straus | August 1, 2025

Here’s what formulators say about the challenges and opportunities related to bringing new products to market. The panel: Alicia Kasch, Vice President, Ribus Inc., Sparks, NV, https://ribus.com Asa Waldstein, Principal, Apex Compliance, Boulder, CO, https://apexcomplianceprogram.com Danny Hofeditz, Director, Quality & Product Innovation, Aquanova, New York, NY, https://aquanova.de Gene Bruno, DBM, Chief Scientific Officer, Nutraland USA, ...

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