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Eighth Annual NIE New Ingredient Awards Call for Entries

NIE Columns


Komal Baldwa, Founder and CEO, Waleria HealthTech

by Janet Poveromo | March 2, 2026

Waleria HealthTech 13, Awfis, Ohri Techpark Madhapur, Hyderabad. India Website: www.aspurusshatavari.com Waleria HealthTech is a women-first ingredient company delivering personalized solutions across women’s hormonal transitions, translating women-centric ayurvedic wisdom into clinically validated ingredient solutions. Waleria addresses long-underserved priorities in women’s health, entrepreneurship and economic independence by ensuring women remain represented and empowered across the entire ...

The Rise of the Intelligent Ingredient

by Dr. William D. Clark | March 2, 2026

How ingredient innovation meets AI—and why ‘data-backed’ will replace ‘clinically studied’. Ingredients Are No Longer Static For decades, ingredient innovation in the nutrition and functional food industry followed a familiar pattern. Ingredients were developed, clinically studied once or twice, documented in technical dossiers, and then treated as largely static commodities. Spec sheets were finalized, claims ...

Climate-resilient Ingredients: Safeguarding Supply Chains for the Future

by Evelyn Reinson | March 2, 2026

Climate change is no longer a theoretical sustainability issue for the nutraceutical and dietary supplement industry; it is an operational reality that is already reshaping how ingredients are sourced, qualified and brought to market.1 Extreme weather events, prolonged droughts, flooding, soil degradation and shifting growing regions are disrupting agricultural systems that have historically been considered ...

Rafał Pietruszyński, CEO, Greenvit Sp.zo.o.

by VRM Media | January 16, 2026

Greenvit Sp.zo.o. ul. Akademicka 45 18-400 Lomza, Poland Phone: +48 85 733 60 54 Founded in 2010, Greenvit is Europe’s leading supplier of aronia and berry-based extracts. Operating under the banner of Green Label Botanicals, the company is distinguished by its commitment to clean-label innovation, rigorous research and sustainable sourcing. By partnering with trusted local ...

Beyond Claims: The Future of Evidence-based Brand Validation

by Dr. William D. Clark | January 16, 2026

How data-driven proof is becoming the foundation of consumer trust and investor confidence. The Industry Is Hitting an Inflection Point The nutrition and wellness industry is experiencing a fundamental realignment, one where credibility, not creativity, has become the defining competitive advantage. For decades, supplements and functional foods relied on marketing-led claims, compelling narratives, and broad, ...

Lift Others as You Rise: The ROI oF Mentorship

by Amy Summers | January 16, 2026

Twenty-three years ago, at 27, I started my own PR agency, not because I wanted to be an entrepreneur, but because I had run out of options. I needed to make a living. I [can thank] my former boss for putting me in that position, for the success that followed, and for unknowingly planting a ...

Liki von Oppen-Bezalel, PhD, Business Development Director

by VRM Media | December 1, 2025

TriNutra Ltd. 500 Mamaroneck Ave. Harrison, NY 10528 Phone: (914) 381-3500 Email: [email protected] Website: www.trinutra.com TriNutra was formed to serve unmet health needs with fast-acting, clinically backed and efficacious formulations. It has developed an innovative approach to product development, focusing on extensive clinical research to support the efficacy of an ingredient, synergistic relationships between ingredients ...

The Plant-based Revolution

by Evelyn Reinson | December 1, 2025

How Nutraceuticals Are Embracing the Shift to Natural Ingredients. Plant-based nutrition did not arrive as a disruption; it unfolded as a quiet revolution. There was no single breakthrough or headline moment, it advanced through small, deliberate steps: the rise of clean labels, the steady embrace of natural origins and the slow recalibration of consumer values. ...

The Role of Polyphenols in Functional Foods

by Dr. William D. Clark | December 1, 2025

Introduction: Nature’s Molecular Bridge Between Plants and People Polyphenols, nature’s most abundant and diverse class of bioactive compounds, are emerging as a cornerstone of the next generation of functional foods. Found in fruits, vegetables, tea, coffee, cocoa, wine and numerous botanicals, these plant-derived molecules are recognized for their antioxidant, anti-inflammatory and cell protective effects. Beyond ...

Old-school Communication Tactics That Cut Through the Digital Clutter

by Amy Summers | December 1, 2025

I keep a box in my closet filled with handwritten letters and cards. Some are from family members, others from former interns and team members at Pitch Publicity. On tough days, when work feels isolating or unappreciated, I reach for that box. There’s something about seeing a familiar handwriting, the curve of a letter or ...

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