NIE Columns
7 Transformations Shaping the Future of the HCP Supplement Channel
The health care practitioner (HCP) supplement channel is undergoing a profound shift. What was once a distinct, professionally insulated space has evolved into a more complex, hybrid ecosystem—one that challenges legacy assumptions and demands new strategies from both established and emerging brands. At Pure Branding, we’ve helped pioneer many of the brand and market strategies ...
Trends and Advances in Pet Health
From GLP-1 to Master Signaling Molecules—The Next ‘Aha’ in Longevity Science The Hormone Everyone’s Talking About—And What It Means for Pets In human health, GLP-1 has become shorthand for a new class of weight-loss drugs. But in the data, GLP-1 is not a pharmaceutical invention. It’s a naturally occurring hormone that’s been in every mammal ...
Suresh Lakshmikanthan, PhD, BPharm, Natural Remedies
Natural Remedies 5B, Veerasandra Industrial Area, Hosur Road, Electronic City, Bangalore, Karnataka 560100, India With a history dating back to 1950, Natural Remedies is an internationally recognized botanical health care company focused on combining traditional herbal wisdom with modern science. The company develops clinically supported, high-quality botanical branded ingredients used in health and wellness products ...
Personalized Nutrition Through Functional Foods
The Rise of Personalized Nutrition Personalized nutrition (PN) is no longer a fringe idea—it’s entering the mainstream. Studies as early as two-week interventions with twins revealed dramatically different blood sugar and insulin responses to the same meals, underscoring the need to tailor dietary advice to the individual rather than rely on one-size-fits-all guidelines.1,2 The U.S. ...
Play to Win: How to Navigate Conferences Like a Pro
Navigating a multi-day conference can feel like the playoffs—adrenaline-fueled and exciting, but also exhausting and costly without a solid game plan. In the early days of building Pitch Publicity, showing up at industry conferences was part of my playbook and the unspoken rule for breaking into the natural products space. At these events, I could ...
Blood Sugar: The New Key Pillar of Wellness
Natural ingredients for blood sugar health have taken a new path. According to Kash Rocheleau, CEO of Icon Foods based in Portland, OR, “The market for blood sugar-supporting ingredients and supplements is gaining serious momentum, and it’s not just about diabetes anymore. Consumers are getting smarter about metabolic health and are proactively managing blood sugar ...
Trends in Weight Management & Blood Glucose Support
Metabolic health concerns are driving consumer demand for weight management and blood glucose support. In addition to GLP-1 agonist pharmaceuticals, which are fueling consumer interest in this area, many consumers are opting for natural solutions to manage a healthy weight, address nutrient deficiencies, support muscle strength and maintain healthy blood glucose levels. Additionally, younger consumers ...
Natural Sweeteners in Nutraceuticals: Finding the Right Balance Between Health & Taste
We’ve all seen it: a successfully formulated supplement that checks every box; clinically supported ingredients, sustainable packaging, an on-trend wellness claim, only to fall flat because of one thing. Taste. In the nutraceutical space, flavor isn’t just a nice-to-have; it’s a critical factor in consumer adherence and long-term product success. No matter how powerful the ...
Alan Yengoyan, President and CEO, NutriScience Innovations
At NutriScience Innovations, the company takes innovation seriously. As a leading global ingredient developer and supplier, NutriScience offers innovative ingredients based on science and efficacy. The company’s high-quality ingredients are used in the dietary supplement, nutraceutical, functional food & beverage, animal health and personal care industries. Both NutriScience’s branded and specialty ingredients provide unique formulation ...
Functional Foods for Immune Support
The COVID-19 pandemic heightened consumer interest in immune health, leading to an increased demand for functional foods that support the immune system. A survey indicated that 60 percent of respondents purchased fruits or vegetables, and 44 percent bought supplements in capsule form to proactively support their immune health.1 What once was a seasonal spike in ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Nutrition Industry Executive magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Featured Listings:
