NIE Columns
Ready to Bloom: How Advanced Delivery Technologies Support the Growth of the Herbs and Botanicals Supplements Market
Where once a supplement ingredient may have taken all of the glory, individuals and brand owners alike are increasingly aware of the importance of the supplement delivery technology and the role it can play in meeting their personal health goals. This comes as the ways in which consumers define and cultivate health continues to expand, ...
Temper Your Transparency: Balancing Between Honesty and Oversharing
Transparency: a popular word that companies, leaders and executives toss around so much that the word itself is at risk of becoming endangered and losing its real meaning. If a company says it’s transparent, that means the company is honest and trustworthy, right? Let’s hope so, but nowadays, transparent could just mean that I’m trying ...
Designing Product Quality
Dr. Stephen DeFelice coined the term “nutraceutical” from “nutrition” and “pharmaceutical” in 1989, and in 2020 it’s still yet to be clearly defined or internationally accepted. How is quality measured across all segments of the manufacturing process when there are no set standards? In a customer-driven industry that constantly changes to meet the trends and ...
Consumer Interest in Immune Health Drives Demand for Functional Ingredients
With 42 percent of global consumers now proactively looking for products that can improve their health, to meet consumer demand for the products that provide the benefits they’re searching for, it’s vital for manufacturers to understand the market drivers, and what’s motivating consumer choice. For manufacturers and brands operating in the well-being category, the immune ...
Rebranding for Social Impact
Harnessing the Power of Moral Self-awareness As Shakespeare put it in Twelfth Night, “some are born great, some achieve greatness, and some have greatness thrust upon them.” Indeed, many of today’s high-profile business leaders are having greatness thrust upon them, with the vast majority facing new challenges in addressing social and environmental impact awareness. Some ...
USDA Unveils New Federal Hemp Production Rules Amid Concerns from the Industry
The U.S. hemp/CBD industry reached another milestone at the end of 2019, as long-awaited federal rules were announced governing hemp production in the U.S. Still, many in the industry have expressed frustration at some of the new requirements making it more difficult than ever to grow, process and market hemp. And, there still remains a ...
Probiotic Application Challenges & Opportunities
Probiotics are the superstars of nutritional product launches in the 21st century. For most of history, probiotics labored away in obscurity, enriching products like yogurt and kefir—staple foods in many cultures. With the rise of interest in health spurred on by the zeitgeist of the 1960s, yogurt’s appeal in particular as a healthy food was ...
Listen to My Voice: 2020 Communications Technology You Do Not Want to Ignore
In 2009, I caved and signed up for a Facebook account. Up until that point I had been proud of myself for resisting the need to jump on the social media bandwagon. But, it was becoming increasingly difficult to stay in the loop with family and friends as Facebook became mainstream. Plus, considering what I ...
Inflammation Nation
Inflammation is part of the body’s defense mechanism where the immune system identifies and eliminates stimuli that is harmful to the body and then starts the healing process. Generally, there are two types of inflammation: acute, which is short-term inflammation and may last for a few days. Chronic inflammation, on the other hand, is slow, ...
Why California’s New Privacy Act Matters to Non-California Companies
In 2018, businesses collecting data from residents of the European Union scrambled to identify the requirements of General Data Protection Regulation (GDPR) and make changes to comply. In the next several months, the same scramble likely will be employed for businesses doing business with residents of the State of California because the California Consumer Privacy ...
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