NIE Columns
The Ongoing Development of Vitamins & Minerals
Natural and plant-based sources of vitamins and minerals for use in finished products, along with substantial research in the field, is on the up-and-up. From a general perspective, the National Institute on Aging (NIH) has a section on its website in which it describes the various functions of the 13 essential vitamins—helping the body get ...
Why Successful Supplement Brands Don’t Lead With the Science
Science is critical, but when everyone is making the same claims, science becomes the cost of entry—and just noise to the consumer. If there is a single rallying cry I’m helping our clients in the dietary supplement space get on board with, it’s “Don’t lead with the science!” I speak about this topic from a ...
How to Avoid Being Just Another Plant Protein Product
At this point in the life of the plant protein trend, you have probably read countless articles about how the market for plant protein products is booming, and have seen lists upon lists of product launches showing how plant protein comes to life in products like bars and beverages. In the wake of an ever-growing ...
Wilson Lau, Vice President, Nuherbs
Nuherbs14722 Wicks Blvd.San Leandro, CA 94577Phone: (800) 233-4307 Nuherbs, founded in 1979 and the largest TCM (tradition Chinese medicine) supplier in North America, supplies pharmacopeia-grade, geo-authentic, conventional and organic Chinese herbs. Herbal identity of every ingredient is confirmed macroscopically and chemically, when there is a method provided in the Chinese Pharmacopeia. Each lot of every ...
The Clean Label Conundrum: How Can Supplement Makers Comply?
For decades, physicians and pharmaceuticals were the go-to for health management—and the primary focus was efficacy. But a changing consumer goal triggered and has since underpinned the expansion of the supplements industry. Supplements have enabled people to take responsibility for their own health, and to prioritize maintaining long-term health. Transparency demands that originally began in ...
Super MD? Choosing A Spokesperson Who Bests Suits Your Supplement
Sometimes I describe my job as a high-level matchmaker in the natural products industry. Companies approach me to help them get more exposure for their products to increase awareness, and health experts request my services to promote their book, practice or visibility with the public. Matching the expertise of a health professional with a quality ...
FDA Enforcement 101
The U.S. Food and Drug Administration (FDA) has a broad mandate to protect the public health by ensuring that foods—including dietary supplements—(except for meat from livestock, poultry and some egg products which are regulated by the U.S. Department of Agriculture) are safe, wholesome, sanitary and properly labeled. FDA also ensures that human and veterinary drugs, ...
Addressing Metabolic Health
In the U.S., the amount of people that are considered to be “metabolically healthy,” is quite low. According to a study published in February 2019 in the journal Metabolic Syndrome and Related Disorders, a person is considered to have metabolic syndrome when they have too high or too low levels of three of the five ...
Does Exercise Help or Hurt Your Immune System?
It is well known that exercise has a positive relationship with overall human health, likely as a consequence of our evolutionary history where athletic endurance was a competitive edge over other species.1 As present-day elite athletes strive to push the limits of human physiology, scientists have undertaken research to understand the effects of exercise on ...
The Joy of Strategic Marketing
Marketing strategy is not for the thin-skinned. Its primary purpose is to drive revenue by delivering value through developing need-driven consumer goods and services; and the organization as a whole is always counting on marketers to reach their revenue forecasts. But doing this isn’t as easy as it sounds since there is some amount of ...
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