NIE Columns
A Good Mood Plan
Life can be stressful and sometimes overwhelming, but consumers facing these challenges are now looking to natural ingredients to help calm down and pull themselves out of their funk. Jacob Fishback, sales supervisor with Lief Organics in Valencia, CA, explained that the healthy mood category is on an upward trend—mental health and awareness is at ...
Opportunities and Differentiation in the Protein Marketplace: An Overview
The protein section of our local supermarkets and health stores has become a frustrating dichotomy: an area dedicated to physical health that is taxing on shoppers’ mental well-being. If walls (or, in this case, shelves) could talk, they’d tell the story of a sector where the pace of progress and breadth of products have significantly ...
Ralph Bianculli Jr., Managing Director
Emerald Brand350 Michael Dr.Syosset, NY 11791Phone: (516) 496-0000 Since 1997, Emerald Brand has been a leading innovator in sustainable everyday disposables and retail packaging made from unique rapidly renewable materials, such as bagasse (a sugarcane byproduct) and plant starch, in efforts to combat deforestation and climate change. Emerald’s mission is to provide everyday disposables to ...
It’s Good to Be Yellow: Curcumin Innovations
How exquisite is turmeric—its golden color, its rich flavor as a culinary spice, and its affinity for humans, as it gives tremendous health benefits. More adults in the West are now familiar with “curry”—some hate the flavor, while others crave it. But most people understand that incorporating it into their lives even as supplements is ...
The Ongoing Development of Vitamins & Minerals
Natural and plant-based sources of vitamins and minerals for use in finished products, along with substantial research in the field, is on the up-and-up. From a general perspective, the National Institute on Aging (NIH) has a section on its website in which it describes the various functions of the 13 essential vitamins—helping the body get ...
Why Successful Supplement Brands Don’t Lead With the Science
Science is critical, but when everyone is making the same claims, science becomes the cost of entry—and just noise to the consumer. If there is a single rallying cry I’m helping our clients in the dietary supplement space get on board with, it’s “Don’t lead with the science!” I speak about this topic from a ...
How to Avoid Being Just Another Plant Protein Product
At this point in the life of the plant protein trend, you have probably read countless articles about how the market for plant protein products is booming, and have seen lists upon lists of product launches showing how plant protein comes to life in products like bars and beverages. In the wake of an ever-growing ...
Wilson Lau, Vice President, Nuherbs
Nuherbs14722 Wicks Blvd.San Leandro, CA 94577Phone: (800) 233-4307 Nuherbs, founded in 1979 and the largest TCM (tradition Chinese medicine) supplier in North America, supplies pharmacopeia-grade, geo-authentic, conventional and organic Chinese herbs. Herbal identity of every ingredient is confirmed macroscopically and chemically, when there is a method provided in the Chinese Pharmacopeia. Each lot of every ...
The Clean Label Conundrum: How Can Supplement Makers Comply?
For decades, physicians and pharmaceuticals were the go-to for health management—and the primary focus was efficacy. But a changing consumer goal triggered and has since underpinned the expansion of the supplements industry. Supplements have enabled people to take responsibility for their own health, and to prioritize maintaining long-term health. Transparency demands that originally began in ...
Super MD? Choosing A Spokesperson Who Bests Suits Your Supplement
Sometimes I describe my job as a high-level matchmaker in the natural products industry. Companies approach me to help them get more exposure for their products to increase awareness, and health experts request my services to promote their book, practice or visibility with the public. Matching the expertise of a health professional with a quality ...
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