NIE Columns
Kid Twists on Adult Products: Creating a Story of the Unexpected
Adult gummy vitamins, energy jelly beans, vitamin C lollipops, all of these dosage forms and more are helping to drive sales in the supplement space. What is appealing about them? Certainly, they help with “pill fatigue,” an ever-present issue in this category, but beyond that, I think they offer something unexpected. A twist on the ...
Substitute Ingredients Bakeries Lead in and Confectionaries
The growing market is focused on less un-healthy ingredients instead of more healthier ones.The market for natural bakery and confectionary products and ingredients is consistently growing today due to health-conscious trends and research. Confectionaries, which are well-known as candies and chocolates and bakeries, which we all know are oven-baked goods, most of the time made ...
The Due Diligence of Aging Gracefully and Naturally
Long before Botox and hair extensions, consumers looked to natural ways to fade away wrinkles and grow longer hair, and they are coming full circle in the 21st Century with natural ingredients and supplements.Beauty is only skin deep, and promotes personality rather than good looks. And that’s the way it should be.In an age when ...
Summarizing Sanitation
Clean is lean. Strict sanitation processes are the lasting cornerstone of safety, notably for products meant to be ingested into the human body.We all tend to cringe when we hear of recalls of natural foods (lettuce, etc.) due to nefarious bacteria nestled on a batch; this is usually found after someone (or more than one) ...
Certifications: A Matter of Trust
On nearly any consumer product, one may find a wee logo. Some people may overlook it, but many others will find, happily so, that the logo conveys that the product meets and/or exceeds certain safety and quality standards. Certification goes a long way for building consumer trust.Ruth Kinzey, corporate reputation strategist, consultant and author, wrote ...
The Search for the and Natural Holy Grail: Sweeteners and Colors for Beverages
“Mom, why are there vegetables in my Vitaminwater?” came the question from my 7-year-old son reading the ingredient statement as we drove to soccer practice last week. (Yes, as a food scientist, I am one of those moms who constantly points out which ingredients are real, and which are not in the vast array of ...
A Bar Above
Ready-to-go, audience targeted and protein and fiber packed, functional food bars are keeping up with consumer demands.With consumers living more fastpaced lives than ever, the food market is facing growing demand for on-the-go products. Thanks to their versatility and convenience, bars are moving from markets such as sports nutrition to the mainstream, and are being ...
Salt Reduction: A Global Concern
Our bodies need sodium, but most of us, not only in the U.S., but also in countries worldwide, are getting too much. When it comes to salt intake, Senior Researcher Ulla Toft at the Research Centre for Prevention and Health in Copenhagen, Denmark confirmed we err on the side of salinity. Toft was a speaker ...
Formulating Differently: From Condition to Lifestyle
As humans, we are compelled to take massive amounts of data, identify similar patterns, and group it together to make sense out of it. Children do this from the time they are toddlers and begin putting like shapes together, and identifying the picture that is “different from” the rest. In the nutritional supplement space, we ...
Antioxidants Move On
Abundant evidence suggests that eating whole fruits, vegetables, and whole grains—all rich in networks of antioxidants and their helper molecules— provides protection against many of the scourges of aging, and consumers have bought into supplementing where their diets are lacking.“The market of antioxidants is one of the oldest segments of the dietary supplements category,” said ...
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