NIE Columns
A Bar Above
Ready-to-go, audience targeted and protein and fiber packed, functional food bars are keeping up with consumer demands.With consumers living more fastpaced lives than ever, the food market is facing growing demand for on-the-go products. Thanks to their versatility and convenience, bars are moving from markets such as sports nutrition to the mainstream, and are being ...
Salt Reduction: A Global Concern
Our bodies need sodium, but most of us, not only in the U.S., but also in countries worldwide, are getting too much. When it comes to salt intake, Senior Researcher Ulla Toft at the Research Centre for Prevention and Health in Copenhagen, Denmark confirmed we err on the side of salinity. Toft was a speaker ...
Formulating Differently: From Condition to Lifestyle
As humans, we are compelled to take massive amounts of data, identify similar patterns, and group it together to make sense out of it. Children do this from the time they are toddlers and begin putting like shapes together, and identifying the picture that is “different from” the rest. In the nutritional supplement space, we ...
Antioxidants Move On
Abundant evidence suggests that eating whole fruits, vegetables, and whole grains—all rich in networks of antioxidants and their helper molecules— provides protection against many of the scourges of aging, and consumers have bought into supplementing where their diets are lacking.“The market of antioxidants is one of the oldest segments of the dietary supplements category,” said ...
Extracting the Future of Herbs
The ancients knew that a certain leaf, a specific root, a type of mushroom or a kind of bark had healing or nourishing properties. Sophisticated technology has revealed exactly which of the naturally occurring constituents within those organic substrates provide the healing or nourishing action. But there’s a third, critical step: extracting those active elements, ...
Continued Enzyme Success
According to Markets and Markets, North America’s specialty enzyme market is known for its niche con- sumer segment and developed technologies. Global industrialization is a major driver behind growing market share for specialty enzyme, but the U.S. is the single largest market for specialty enzymes. “The enzyme market is growing rap- idly and has been for ...
Delicious and Nutritious Gummies
Perfection has been achieved, at least in the eyes of many a supplement consumer: the ability to enjoy a “candy” and know you are giving your body the nutrition it needs to stay healthy. Hans Riegel, Sr., a confectioner from Bonn, Germany, started the Haribo company in 1920. The prototypical “gummi bear” was launched a couple ...
Meeting Meal Replacement Needs
There are plenty of reasons one might skip a regular meal in favor of a meal replacement shake or other food item. They are quick, portable and convenient, and the ones low in calories can help with weight loss or maintenance.“The category has benefited greatly from the increasing pace of today’s society, and as a ...
Innovation Dosage Forms — Delivering Consumer Satisfaction
Companies that bring breakthrough products to market successfully have a special combination of leading edge technology and a keen understanding of what will excite consumers. In the supplement space, we know that at the end of the day, consumers want to feel better. They want to be able to live the kinds of lives that ...
Plant-based Proteins
A growing market of vegetarians, and those with food sensitivities, are demanding animal-free protein options.The market for plant-based proteins– such as pea, rice, and hemp proteins–is fast expanding as consumers are looking for allergenfree and vegetarian sources of protein. “The market is driven by individuals on restrictive diets who have allergic reactions or sensitivity to ...
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