NIE Columns
Overcoming Confirmation Bias in Dietary Supplement Marketing
Supplement brands know they can’t utilize anecdotal health benefits without substantiating their claims. However, reliance on anecdotal data about how consumers view supplements is still prevalent. Often, we hear colleagues in the dietary supplement industry share their personal experiences as though they’re universal. We’ve also seen senior leadership make decisions made based on subjective experience, ...
Powering Promotion Through Personal Selling
In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...
Kartikeya Baldwa, CEO, Ixoreal Biomed
Ixoreal Biomed Inc. 1039 Selby Ave. Los Angeles, CA 90024-3105 Phone: (310) 424-5535 E-mail: [email protected] Ixoreal Biomed Inc. 8Plot No-1057-F2, PBN Center, Rd. No. 45, Jubilee Hills, Hyderabad-500033 Telangana, India. Phone: +91-40-2355-4386 Ixoreal Biomed, a nutraceutical company with offices in Los Angeles, CA and Hyderabad, India, is at the forefront of scientific innovation in the ...
Personalized Nutraceuticals: Customization’s Impact on Nutraceutical Manufacturing
The nutraceutical supplement industry is at the forefront of a significant shift, where precision and customization are coming together to reshape the way we think about wellness. In response to the saturated market and the complexities of determining the ideal supplement regimen, a group of innovative companies has emerged with the aim of shaking up ...
Tackling Food Waste
Food-waste reduction and shelf-life extension in bakery and meat is being driven by a strong consumer demand for sustainability. One of the more enduring effects of the pandemic has been increased consumer interest about reducing food waste, as greater attention was paid to consumption patterns in the home. It’s a development that appears to have ...
Female Focus: A New Era in Women’s Health Emerges
The panel: Sébastien Bornet, Vice President Global Sales & Marketing, Horphag Research, Geneva, Switzerland, www.pycnogenol.com Annie Eng, CEO, HP Ingredients, Bradenton, FL, https://hpingredients.com Ellen Kamhi, PhD, RN, Herbalist and Scientific Advisor, Bio-Botanica, Hauppauge, NY, www.bio-botanica.com Niki Kennedy, Director of Insights & Content, Glanbia Nutritionals, Chicago, IL, www.glanbianutritionals.com Jean Leclerc, Director of Sales & New Business ...
Toast to Change: Leading Without Alcohol
My mom was crying as I pulled my car out of the driveway the day after high school graduation. I was a couple of weeks away from turning 18 and couldn’t wait one more second to start my adult life. Subconsciously, I knew the only way to do that was to get out from under ...
Sebastian Balcombe, Founder & CEO, Specnova
8609 Westwood Center Dr., #110 Tysons Corner, VA 22182 Phone: (202) 780-6381 Specnova is the natural products industry’s leading innovator in applying advanced science/technology to develop superior supplement ingredients that improve and protect human health—enhancing nature’s potency and delivering optimal benefits to the consumer. The company is pioneering the next generation of ingredient delivery systems ...
Could Innovative Nutrition Yield a Healthier Tax Position? It’s Worth a Look.
The nutrient industry has seen a fountain of innovation in recent years. With almost 2 billion adults either overweight or obese, and more than 800 million underweight, the world faces significant health and wellness challenges. Nutrition innovation has never been more important. Some innovations include targeted nutrition—a personal approach to nutritional products and dietary guidance ...
Ditch the Goals and Proclaim a Word
Ten years ago, I ditched the New Year’s resolution goals and replaced them with a single word. My yoga instructor motivated me to do this after sharing how she had used this practice of naming a single word as her mantra and goal for each year. At the time, this idea really resonated with me ...
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