NIE Columns
Understanding the HCP Spectrum of Influence on Supplement Brands: From Vitalists to Pragmatists
Whether you are a supplement brand that sells directly through health care professionals (HCPs) or that sells directly to consumers, you need to know what influences HCPs’ supplement decisions and recommendations. Why is that? Interest and engagement in integrative health and medicine are expanding rapidly. Forty-nine percent of adults believe in the efficacy of many ...
Consumers Are Tired of an ‘Impotent’ FDA
Recently, the U.S. Food and Drug Administration (FDA) issued a consumer advisory on “certain products marketed for sexual enhancement that have been found to contain hidden ingredients and might pose a significant health risk.” Most of the seven identified products are illegally marketed as dietary supplements despite containing illegal drug ingredients. These occasional consumer announcements ...
So, You Received a Demand Letter
Sometimes it’s fun checking the mail. Sometimes it isn’t. Like other industries, companies operating in the hyper-competitive natural products space may receive, from time to time, a demand letter from an attorney, outlining a purported legal claim by a consumer or competitor. While there is no immunity from such letters, knowledge is power and can ...
Improving the Nutritional Profile of Alternative Proteins
The alternative protein market has experienced significant growth due to increasing customer demand for sustainable and plant-based protein options. As manufacturers continue to develop and expand their product offerings in this space, it is crucial to ensure that these alternative protein products meet the nutritional needs of consumers, both in terms of macronutrients and micronutrients. ...
Alicia P. Kasch, Vice President, RIBUS, Inc.
RIBUS, Inc. 1355 Greg St., Ste. 101 Sparks, NV 89431 Phone (314) 727-4287 Website: www.ribus.com Alicia Kasch said she grew up working in and around the family business her entire life. She graduated cum laude from The Missouri School of Journalism at the University of Missouri, where she earned a bachelor’s degree with a concentration ...
Leveling Up Requires You, Now
I started my company, Pitch Publicity, while in my mid-20s, so my previous work experience never afforded me the typical corporate structures and stress that most professionals face, like the dreaded end-of-the-year performance review that can send even the most productive and efficient employee into a state of anxiety and fear. In the first five ...
Innovation and Adaptation for a More Resilient Nutrition Industry Supply Chain
As we approach year-end and take stock in the current state of the nutritional supplement industry supply chain, we are seeing continued improvement with a mix of challenges and opportunities. For the industry overall, I believe we are at a kind of crossroads of innovation and adaptation. The global events of the past few years ...
Addressing Joint Health in Pets
Pets have become important members of many American families. In fact, according to Statista, “In 2023, around 66 percent of American households reported that they owned at least one pet, an increase of about 18 percent since the start of the survey period in 1988.” Dogs remain the most popular pet, followed by cats and ...
Power Play
The panel: Hannah Ackermann, RD, Director of Marketing, COMET, Schaumburg, IL, https://comet-bio.com Denis Alimonti, Director, U.S. Nutrition, Maypro Group, Purchase, NY, www.maypro.com Vince Forte, Technical Development Manager, MORRE-TEC Industries, Union, NJ, https://morretec.com Julianne Gardner, Marketing & Communications Coordinator, Stratum Nutrition, Carthage, MO, www.stratumnutrition.com Niamh Hunt, PhD, Manager, Immune Health, Kerry, Beloit, WI, www.kerry.com Mark McLaughlin, ...
Rod Shelley, Business Development Manager, Marinova
Marinova Pty Ltd 249 Kennedy Dr. Cambridge, Tasmania 7170 Australia Phone: +61 3 6248 5800 Website: www.marinova.com.au Marinova Pty Ltd is an Australian biotechnology company dedicated to the development and production of high purity seaweed extracts. Marinova specializes in the research, development and manufacture of fucoidan compounds—highly bioactive polysaccharides derived from select species of brown ...
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