NIE Columns
Navigating A Product Recall—Don’t Be Scared, Be Prepared
A product recall can be one of the most traumatic events in any company’s history. Recalls involve contacting customers and perhaps even the public at large and telling them that something has gone wrong with your product(s), that they need to stop using/eating the effected product, and that it needs to be returned to you ...
Ashwagandha—The Perfect Ingredient for a Stressed-out World
We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.” Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...
Rafael Costa, Vice President of the Americas
ACG North America 262 Old New Brunswick Rd., #A Piscataway, NJ 08854 Website: www.acg-world.com Rafael Costa, ACG’s vice president of the Americas, has more than 28 years of leadership experience in the pharmaceutical and nutraceutical sectors. He has led cross-functional divisions across diverse regions including North America and South America, overseeing customer service, sales, project ...
Developing Stand-out Immune Health Products for a Third of the U.S. Population
How blood sugar levels can impact immune health. Immune health has been, and will most likely be, one of the top reasons consumers seek supplementation. While other categories of supplements may be perceived as situational—sports and joint health products, for example—immune health seems to always be relevant no matter the individual or the time of ...
Understanding the HCP Spectrum of Influence on Supplement Brands: From Vitalists to Pragmatists
Whether you are a supplement brand that sells directly through health care professionals (HCPs) or that sells directly to consumers, you need to know what influences HCPs’ supplement decisions and recommendations. Why is that? Interest and engagement in integrative health and medicine are expanding rapidly. Forty-nine percent of adults believe in the efficacy of many ...
Consumers Are Tired of an ‘Impotent’ FDA
Recently, the U.S. Food and Drug Administration (FDA) issued a consumer advisory on “certain products marketed for sexual enhancement that have been found to contain hidden ingredients and might pose a significant health risk.” Most of the seven identified products are illegally marketed as dietary supplements despite containing illegal drug ingredients. These occasional consumer announcements ...
So, You Received a Demand Letter
Sometimes it’s fun checking the mail. Sometimes it isn’t. Like other industries, companies operating in the hyper-competitive natural products space may receive, from time to time, a demand letter from an attorney, outlining a purported legal claim by a consumer or competitor. While there is no immunity from such letters, knowledge is power and can ...
Improving the Nutritional Profile of Alternative Proteins
The alternative protein market has experienced significant growth due to increasing customer demand for sustainable and plant-based protein options. As manufacturers continue to develop and expand their product offerings in this space, it is crucial to ensure that these alternative protein products meet the nutritional needs of consumers, both in terms of macronutrients and micronutrients. ...
Alicia P. Kasch, Vice President, RIBUS, Inc.
RIBUS, Inc. 1355 Greg St., Ste. 101 Sparks, NV 89431 Phone (314) 727-4287 Website: www.ribus.com Alicia Kasch said she grew up working in and around the family business her entire life. She graduated cum laude from The Missouri School of Journalism at the University of Missouri, where she earned a bachelor’s degree with a concentration ...
Leveling Up Requires You, Now
I started my company, Pitch Publicity, while in my mid-20s, so my previous work experience never afforded me the typical corporate structures and stress that most professionals face, like the dreaded end-of-the-year performance review that can send even the most productive and efficient employee into a state of anxiety and fear. In the first five ...
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