NIE Columns
Gene Bruno, MS, MHS, RH(AHG), Chief Scientific Officer
Nutraland USA, Inc. 9267 Research Dr. Irvine, CA 92618 Phone: (949) 988-7615 Nutraland USA is a pioneer in the development and manufacture of functional ingredients for nutraceutical, cosmeceutical and F&B industries. Established in Irvine, CA, in 2011, Nutraland USA has been dedicated to offering science-based and plant-based innovative ingredients not only good for the health, ...
Positive Energy
Energy products are reaching a broader audience, and safety is a priority. If you would like to know who is buying energy-enhancing supplements and products today, there is no one group to target. “The market for energy-enhancing products is diverse and includes various demographics and lifestyles,” said Alexis Collins, director of product & brand strategy, ...
What Product-Savvy Pet Owners Want
Did you know 66 percent of U.S. households own a pet? That’s about 86.9 million homes with one (or more) pets. Most of these pet owners are millennials (33 percent), followed by Gen X (25 percent) and Baby Boomers (24 percent),1 and as many of us know, most of these people tend to think of ...
Overcoming Confirmation Bias in Dietary Supplement Marketing
Supplement brands know they can’t utilize anecdotal health benefits without substantiating their claims. However, reliance on anecdotal data about how consumers view supplements is still prevalent. Often, we hear colleagues in the dietary supplement industry share their personal experiences as though they’re universal. We’ve also seen senior leadership make decisions made based on subjective experience, ...
Powering Promotion Through Personal Selling
In today’s fragmented marketing communications environment, brand managers have a dizzying array of options when it comes to how they can promote their products. Readers of this column may recall that we are simply obsessed with the “Marketing Mix” (aka the Four P’s of Marketing). These are Product (what we sell), Price (what we require ...
Kartikeya Baldwa, CEO, Ixoreal Biomed
Ixoreal Biomed Inc. 1039 Selby Ave. Los Angeles, CA 90024-3105 Phone: (310) 424-5535 E-mail: [email protected] Ixoreal Biomed Inc. 8Plot No-1057-F2, PBN Center, Rd. No. 45, Jubilee Hills, Hyderabad-500033 Telangana, India. Phone: +91-40-2355-4386 Ixoreal Biomed, a nutraceutical company with offices in Los Angeles, CA and Hyderabad, India, is at the forefront of scientific innovation in the ...
Personalized Nutraceuticals: Customization’s Impact on Nutraceutical Manufacturing
The nutraceutical supplement industry is at the forefront of a significant shift, where precision and customization are coming together to reshape the way we think about wellness. In response to the saturated market and the complexities of determining the ideal supplement regimen, a group of innovative companies has emerged with the aim of shaking up ...
Tackling Food Waste
Food-waste reduction and shelf-life extension in bakery and meat is being driven by a strong consumer demand for sustainability. One of the more enduring effects of the pandemic has been increased consumer interest about reducing food waste, as greater attention was paid to consumption patterns in the home. It’s a development that appears to have ...
Female Focus: A New Era in Women’s Health Emerges
The panel: Sébastien Bornet, Vice President Global Sales & Marketing, Horphag Research, Geneva, Switzerland, www.pycnogenol.com Annie Eng, CEO, HP Ingredients, Bradenton, FL, https://hpingredients.com Ellen Kamhi, PhD, RN, Herbalist and Scientific Advisor, Bio-Botanica, Hauppauge, NY, www.bio-botanica.com Niki Kennedy, Director of Insights & Content, Glanbia Nutritionals, Chicago, IL, www.glanbianutritionals.com Jean Leclerc, Director of Sales & New Business ...
Toast to Change: Leading Without Alcohol
My mom was crying as I pulled my car out of the driveway the day after high school graduation. I was a couple of weeks away from turning 18 and couldn’t wait one more second to start my adult life. Subconsciously, I knew the only way to do that was to get out from under ...
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