NIE Columns
Modern Marketing Mistakes
Much of the marketing communications that I see these days leaves a lot to be desired. Examples of gratuitous pandering and blatant virtue signaling abound. Obsequious social and environmental preaching are at the forefront instead of clear, consistent, cohesive messaging. It has probably never been more difficult to teach best practices in marketing to business ...
Compliance in the Global Nutraceutical Market: Ensuring Consumer Safety and Business Success
In the intricate landscape of today’s global market, nutraceutical companies encounter a multitude of complex regulatory compliance frameworks and standards that require careful navigation. Governing bodies such as the FDA (U.S. Food and Drug Administration), EFSA (European Food Safety Authority), and CFDA (China Food and Drug Administration) play a significant role in shaping these regulations, ...
Spice is the Variety of Life: New Ideas for Developing Custom Formulations
Personalized or precision nutrition focuses on an individual rather than a group of people, and it’s becoming increasingly popular among consumers, health practitioners, and researchers worldwide. It’s reported that the global personalized nutrition and supplements market size was valued at $43.40 billion in 2022 and is expected to grow at a CAGR of 15 percent ...
Nathan Cox, Chief Business Officer, Lief Raws
Lief Raws 28903 Avenue Paine Valencia, CA 91355 Phone: (661) 568-6393 Website: https://liefraws.com/ Lief Raws is a quality-driven and science-focused performance ingredient supplier providing forward-thinking ingredients to the continuously adapting market. The company works with its partners every step of the way, including during product formulation, scientific education, marketing and ideation development, as well as ...
Nutrition Industry Supply Chain and Regenerative Agriculture
Supply chain conditions for the nutrition industry are still a work in progress, but they are definitely showing encouraging signs of improvement. Warehouse inventory levels are increasing, lead times for ingredients, raw materials and packaging are decreasing, and prices are starting to come down. Though we’re not quite at the 2019 pre-pandemic levels and lead ...
The 6 Costs of Entry for DTC Supplement Brands
There is no question that growth in direct-to-consumer (DTC) business has exploded over the last decade. Many digitally native brands have disrupted their industries, demonstrating the power that comes with owning your customers’ experience. DTC e-commerce sales have tripled in the past six years, and analysts predict sales will reach $150–$200 billion in the next ...
Equipment & Technological Advancements Revolutionizing Nutraceutical Manufacturing
The nutraceutical industry has witnessed an unprecedented surge in demand, driven by the growing trend toward natural health solutions and a heightened awareness among consumers regarding the benefits of preventive health care. To stay competitive and meet these evolving needs, the industry has invested heavily in technological and manufacturing innovations, including artificial intelligence, customization and ...
Emerging Taste Trends for New Functional Foods and Beverages
In today’s fast-changing food and beverage environment, even the savviest AI would likely scratch its head trying to decide how to create a new hit product. Sustainability, climate change, health and wellness, new botanical flavors, plant proteins, immune support, sleep and relaxation—all are product-development variables that must be taken into consideration in the race to ...
Say What You Mean, Get What You Want
Straightforwardness is a trait I’ve always possessed, which at times in my life has been challenging, having grown up in the South where being direct is often considered rude, especially if you are a woman. While being direct has its negative connotations, if you reframe it and embrace it, directness can help make communication less ...
Multi-faceted Potential for Glucose Ingredients
As 2021 marked the 100th anniversary of the discovery of insulin,1 science and research have come a long way to help people live longer and aid in the management of blood glucose levels. Still, the proliferation of the issue isn’t over. The number of people with high blood glucose levels continues to rise nationally. It’s ...
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