Nutrition Industry Executive
Direct-to-Practitioner Supplement Companies: Do Patients Care About Your Brand? (An Updated Perspective)
Eight years ago, in 2017, I wrote an article for Nutrition Industry Executive magazine about how patients didn’t care about supplement brands. What they cared about was what their health care professional (HCP) recommended. At that time, patients were practitioner loyalists, not product brand loyalists. As someone who has been managing a chronic personal health ...
Gen Z is Here: How to Attract, Engage and Retain Them
For most of my career, I’ve worked closely with young professionals, guiding them from college into the workforce. In doing so, I’ve had the unique advantage of witnessing firsthand how each new generation brings fresh expectations, values and work styles. Through the internship mentorship program at Pitch Publicity, I gain a direct window into these ...
From Bitter to Better: The Art and Science of Flavor Masking in Supplements
The supplement industry has evolved well beyond its roots of bitter tinctures and chalky tablets. Today’s consumers expect more than just efficacy, they seek an experience. From chewables to gummies to ready-to-drink liquids, the sensory journey now plays a defining role in product success. As a result, flavor masking has transformed from a functional afterthought ...
Being Kind to Our Livers
The incidence of liver disease is on the rise in North America as well as globally, creating parallel growth of the supplement market that addresses liver health. In fact, the global liver health supplements market was estimated at $879.8 million in 2024 and is projected to grow at a CAGR of 6.94 percent from 2025 ...
![[Extra! Extra!] Vitamin B12 Deficiency and Neurological Dysfunction in Older Adults](https://niemagazine.com/wp-content/uploads/2025/04/Cognitive-Health-300x300-1745950917.jpg)
[Extra! Extra!] Vitamin B12 Deficiency and Neurological Dysfunction in Older Adults
There’s no shortage of new cognitive health ingredients hitting the market, but perhaps one highly effective cognitive health supplement for seniors is actually an old ingredient. A 2025 study published in the Annals of Neurology examined the effects of vitamin B12 deficiency on cognitive performance in otherwise healthy elderly adults. The study found that low ...
Cognitive Health for All Ages
Here’s how cognitive health ingredients are getting smarter. Cognitive health has taken center stage for consumers of all ages. From busy young professionals looking to gain an extra edge, to senior citizens aiming to preserve their cognitive capacity, cognition is on everyone’s mind. As such, the American cognitive health supplements market reached $3.21 billion in ...
![[Extra! Extra!] MAHA’s Effect on the Weight Loss Market](https://niemagazine.com/wp-content/uploads/2025/04/WeightManagement-300x295-1745951043.jpg)
[Extra! Extra!] MAHA’s Effect on the Weight Loss Market
In mid-November, 2024, Robert F. Kennedy Jr. was chosen to lead the U.S. Department of Health and Human Services. His approach to leading the department’s initiatives was swiftly labeled “MAHA,” for Make America Healthy Again. Politics aside, this is a noble goal. And t here’s little doubt that his MAHA agenda will impact the natural ...
Throwing One’s Weight Around: Profiling Weight Loss Ingredients
Because weight-loss products improve self-image as well as health, the category continues to thrive. We tend to cheerlead people who are on a weight-loss regimen and are seeing success; and we tend to also be inspired and motivated to do so ourselves should we feel the need to slim down. How can the weight-loss product ...
Nathalie Levy, Marketing Manager Health, Beauty and Nutrition
Groupe Berkem 20 rue Jean Duvert 33290 Blanquefort, France Main Contact: Anne-Sophie Clauzet, Product Communications Manager Phone: +33 (0)5 64 31 0660; +33 (0)7 67 86 98 25 Email: [email protected] With more than 60 years of experience, Groupe Berkem (Berkem) is a leader in plant extraction, operating advanced facilities in France and Spain. The company ...
GLP-1: A Revolutionary Approach to Metabolic Health and Its Impact on Modern Medicine
In recent years, a class of medications based on GLP-1 (glucagon-like peptide-1) has transformed our understanding of metabolic health. To truly grasp this development’s significance, we must first understand what GLP-1 is and how it works in our bodies. What is GLP-1 and How Does it Work? GLP-1 is a naturally occurring hormone that serves ...
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