Rajat Shah and Vishal Shah, Directors for India-based Inventia, present a company overview of their new brand Nutriventia during an interview on Late Night Health with Mark Alyn.

Over the last 30-plus years, Inventia Healthcare has been developing and applying various technology platforms in the pharmaceutical space to create generic-plus products as cost effective alternatives to provide health benefits to customers. As the company has gained expertise, they realized their technology platforms are well-suited for many more applications beyond pharmaceuticals, namely in the nutraceutical and food ingredient categories. Their analysis of the nutraceutical market led to focusing their activity during the past three years to develop value added nutraceutical and food ingredients. With a combination of specialized technologies, scientific research and market knowledge, Inventia now offers differentiated, value-added, branded ingredients suitable for a variety of applications including tablets, capsules, gummies, gums, beverage powders and more.

While quality remains best in class, Inventia understands the differences in nutraceutical science protocols, go-to-market strategy and communication process as well as the customer base so they created a separate identity within Inventia, a family brand called Nutriventia. Nutriventia is focused on nutrition by bringing nature and science together for the benefit of both the customer and consumer.

For more information and ingredient ordering visit www.nutriventia.com.

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