Elan Sudberg
AHPA President Michael McGuffin Dies at 73
On Feb. 17, 2025, longtime American Herbal Products Association (AHPA) President Michael McGuffin died at age 73. According to a memorial posted on the AHPA website, for 25 years, McGuffin served as the association’s president, leaving behind an indelible mark on the natural products industry through his steadfast advocacy for reasonable regulations and proactive self-governance. ...
Alkemist Labs Alerts Industry to Alarming Number of Pesticide Test Failings for Inorganic Bromide
Shortly after Alkemist Labs (Garden Grove, CA) added pesticide testing to their suite of services in 2022, it learned that it was common for some third-party labs to leave out testing for two pesticides (inorganic bromide and dithiocarbamates) that required extra testing steps, and advised companies to make sure they were getting the full USP ...
Alkemist Labs to Protect COAs Against Counterfeits
Arizona-based HealthLOQ has announced that Alkemist Labs (Garden Grove, CA) is the first analytical testing laboratory serving the natural products industry to fully protect their certificates of analysis (COAs) against counterfeits and unauthorized tampering using HealthLOQ’s document protection software. In addition to ongoing tests and certificates, Alkemist Labs has protected the entirety of its almost ...
Elan Sudberg and the New “Dr. Oz Effect” on TikTok
Nutrition Industry Executive (NIE) reached out to Elan Sudberg, CEO of Garden Grove, CA-based Alkemist Labs and asked him about the latest supplement and ingredient “craze platform,” TikTok. Here’s what he had to say: NIE: It seems to many that video clips on TikTok are creating a buzz about berberine for weight loss similar to ...
Sempera Organics and Alkemist Labs Collaberate to Advance Mushroom Testing & Innovations
Nirmal Nair, CEO and Founder of Sempera Organics (Morgan Hill, CA), has announced that Sempera has signed a collaboration agreement with Alkemist Labs (Garden Grove, CA) whereby testing protocols will be developed to advance research and commercialization of mushrooms for health and wellness. Sempera is also signing on the Alkemist Assured program to demonstrate the ...
Verdure Sciences Joins Alkemist Assured Quality Transparency Initiative
Verdure Sciences (Noblesville, IN) has joined Alkemist Labs’ (Garden Grove, CA) Alkemist Assured initiative. This year Alkemist Labs launched Alkemist Assured, a new program based upon testing transparency and the assurance that a company is serious about confirming quality. Verdure’s vice president, Sonya Cropper, expressed excitement for the aligned efforts toward clean label, transparent solutions ...
Alkemist Alerts Industry to Potentially Incomplete Pesticide Testing
When Alkemist Labs (Garden Grove, CA) added pesticide testing to its suite of services earlier this year, the company stated it was surprised that the reports several clients had been getting revealed that pesticides testing by some third-party labs is not as comprehensive as the clients had assumed. <561> is the USP (U.S. Pharmacopeia) general ...
Alkemist Labs Wins Two TINYawards
Alkemist Labs (Garden Grove, CA) has received two TINYawards, confirming that the company is listening to its employees and creating a healthy, happy work environment. The TINYawards are an annual, global award to recognize organizations putting forth the time and effort to invest in people-first cultures. Winners are chosen based upon data collected anonymously from ...
CV Sciences and Alkemist Labs Form Partnership to Support the NIST’s CannaQAP
CV Sciences, Inc. (San Diego, CA) has announced an ongoing partnership with Alkemist Labs (Garden Grove, CA) to collaborate with the National Institute of Standards and Technology (NIST) on efforts to help cannabis testing labs demonstrate and improve measurement capabilities and comparability. The tools developed by this NIST cannabis program will support measurements establishing legal, ...
Alkemist Labs’ Elan Sudberg and “Next-Generation Transparency”
(NIE) spoke with Elan Sudberg, CEO of Garden Grove, CA-based Alkemist Labs, and here’s what he had to say about what he calls “Next Generation Transparency:” “There’s an emerging movement I call ‘Next Generation Transparency,’ which is propelled by consumers who want to know more about the ingredients, like how they were grown, processed and ...
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