Functional Food
Sustainable Ingredients
How CPG brands are reacting to increased consumer demand for ingredients with a story. From once only appealing to a niche environmentally conscious consumer, sustainability has moved beyond being a “trend” to a point of differentiation and a clear unique selling point. We are on the cusp of reaching a tipping point where it is ...
Sugar Reduction Best Practices
The functional food revolution has changed the way that consumers today eat, as more brands are innovating products with tailored and specific functional benefits, like immune, digestive or heart health. Thirty percent of consumers now eat functional foods at least once a week, and research shows that 85 percent of consumers globally consider food to ...
How to Deliver Functional Health Benefits in a Clean Label Way
Most Americans—82 percent of them in fact—now believe that a clean label, a phrase referring to demand for ingredient lists that are short and contain natural, recognizable ingredients, is important, according to a recent survey of more than 700 consumers.* Consumers have expanded their definition of a healthy food beyond traditional nutrition, and the research ...
Positive Snacking
Helping consumers move from feeling guilty to feeling great about snacking. There was a time when the word “snack” referred to a handful of popcorn or a chocolate chip cookie between meals. It was a quick indulgence or something to hide the hunger pang until the next meal. In the past few decades, the definition ...
The Plant Protein Rise
Protein remains a significant opportunity for the food and beverage industry, and as the market continues to evolve, interest in plant proteins grows. For example, Mordor intelligence reports the global plant protein market to be $14 billion (U.S.) by 2022, while a recent study conducted by Packaged Facts (2016) found that half of Americans now ...
Excitement for Fiber
The importance of fiber brings appeal to functional foods. For years, via advertisements and pure word-of-mouth, individuals have not only praised the wonders of fiber, but how important it is to consume it. Insoluble fiber for instance, helps digestive health, such as through combatting constipation (mayoclinic.org). According to pubmed.gov, studies have also shown that ingesting ...
Expanding Applications for Pre- & Probiotics
Probiotics are mainstream, prebiotics are on the rise, and synbiotics are the next big thing. Data from the 2012 National Health Interview Survey (NHIS) shows that approximately four million U.S. adults had used probiotics in the past 30 days. “Among adults, probiotics or prebiotics were the third most commonly used dietary supplement other than vitamins ...
Protein Demands
Innovation drives protein’s appeal to a wider audience. Consumers are becoming increasingly aware of the value of adding protein to their diet, whether it is related to satiety effects, weight management or a more balanced diet, said Brent Petersen, associate director of research at California-based Glanbia Nutritionals. “Diversification isn’t the only approach we can see ...
Simple Additions
Clean and natural are now the rule for added food colorings and flavorings. In response to the growing health awareness and food safety concerns, consumers are now inclined to seek authenticity in their choices and therefore are seeking products with simple, natural, non-GMO (genetically modified organism) or recognizable ingredients. This has led to the “clean ...
The Role of Protein in the Growing Functional Food Market
Consumers are increasingly focused on the healthfulness of their food. While taste and price perennially top the list for consumers in choosing a food or beverage, 71 percent of consumers are interested in the healthfulness of a product, an increase of 10 percent from 2012 to 2014, and a 15 percent jump since 2010. Weight ...
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