NIE Columns
The X Factor: Focusing on Generation X
The foundation of successful branding lies in understanding what makes consumers do what they do. Many brands struggle with a good problem. They offer myriad products and services that can be consumed by almost anyone at any age. These are truly “mass market” offerings. Consider natural foods; anyone over 6 months of age can use ...
Supplement Manufacturers Must Be at the Codex Table
Of late, there has been a noticeable uptick in international regulatory activity. Monitoring and evaluating the impacts of this activity hijacks much of my daily workload. During the past several months, I’ve watched countries’ regulatory actions increasingly focus on “doing their own thing,” which is a problem because it creates unnecessary and burdensome barriers to ...
FDA’s Misguided NDI Amnesty Scheme—But Companies Should Still Comply with the Law
On May 19, 2020, FDA (U.S. Food and Drug Administration) published a proposed Guidance Document announcing its intention to adopt a “Policy Regarding Certain New Dietary Ingredients and Dietary Supplements Subject to the Requirement for Premarket Notification: Guidance for Industry” (The Draft Guidance). This document announced FDA’s intent to consider, pending public comment, a six ...
Vegan and Plant-based Capsules
Delivering a standout consumer experience with the latest technologies. There is a growing preference among consumers globally for vegan and plant-based products. The impetus for this varies. Some people are driven by personal health preferences, others by environmental factors. Regardless of their origin, vegan attributes are now an important purchase driver in the supplement market.1 ...
Is It Time to Update Your Website Terms?
Today, virtually every business is an e-business. Whether a business’ website looks much like it did when it was launched 10 years ago or has recently been updated to an e-platform offering the latest interactive tools, websites are often the first and best method of educating consumers about the business and its products and services. ...
Stephen O’Hara, CEO, OptiBiotix Health PLC
OptiBiotix Health PLC www.optibiotix.com Established in 2012, OptiBiotix Health PLC is a global market leader in microbiome modulation biotechnology. The company develops and commercializes probiotics and functional fiber blends that improve health and wellbeing. It specializes in producing science-backed compounds for use in food, dietary supplements and biotherapeutics that prevent and manage human metabolic diseases ...
Clear the Communication Clutter
As I write this, I am in the process of clearing out and de-cluttering the past eight years of my career and life; an activity that has been forced to the top of my to-do list after deciding to move to a new and more spacious apartment in New York City. Hopefully, by the time ...
Marketing Teams Need Humanity-first Leadership—Right Now
When the country shut down in March 2020 due to COVID-19, communications and marketing teams everywhere kicked into overdrive. “Overcommunicate” became the mantra, and many teams found themselves working 10- to 12-hour days to enable sales teams, get marketing campaigns out the door, and keep companies’ customers, employees and other key stakeholders informed during a ...
Michael Poleselli, President of Vivion, Inc.
Vivion, Inc. Headquarters 929 Bransten Rd. San Carlos, CA 94070 Toll Free: (800) 479-0997 Phone: (650) 595-3600 Fax: (650) 595-2094 Vivion Inc. was founded in 1957 by Edward Poleselli and more than 60 years later the company is following his founding principles of providing its customers with high-quality ingredients and exceptional service. Today, under the ...
Nutraceutical Manufacturing and COVID—The Ultimate Disruptor
The term and theory “disruptive innovation” was coined by Clayton Christensen in the book, The Innovator’s Dilema,1 published just as digital technology was beginning to have a seismic impact. It provides a compelling explanation for why disrupters may blindside and overwhelm even the best-managed companies; these teachings have been employed by world renowned leaders such ...
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