NIE Columns
Has your Company Been the Victim of a Consumer Class Action?
I was extremely happy to attend my first SupplySide West, an event I normally never miss, in three years, due to COVID-19. The show presents a wonderful opportunity to speak with leaders in the natural products industry and gauge what is going on in the trade. As an attorney, it seemed that many people I ...
Ashwagandha in the Age of Stress
We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.”1 Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...
Vishal Shah, Director, Nutriventia
Nutriventia Limited Unit no. 703 & 704, 7th Fl. Hubtown Solaris, N. S. Phadke Marg, Andheri (East), Mumbai – 400069, India Phone: +91 22 22 67163000 Nutriventia, Inventia Healthcare’s health and wellness brand, is at the cusp of science and nature. The company’s journey at Inventia began almost four decades ago, when two scientists with ...
10 Tips for Supplement Personalization Success
Does this sound familiar? A new product experiences year-over-year dramatic growth relative to overall supplement market growth. The product is dominated by those who pioneered it at first, but then every supplement company wants in. So, is supplement personalization the new CBD? Let’s hope not because, if managed well, the promise that personalized nutrition offers ...
Functional Nutrition for Changing Consumer Needs
Fifty years ago, Kerry was a small dairy company in the southwest of Ireland. Today, it’s a global leader in sustainable nutrition, health and food and beverage ingredients. One of the reasons it’s been able to grow is its commitment to scanning the horizon and keeping in touch with the way consumers’ nutrition needs have ...
Creating Stand-out Supplements
Achieving brand differentiation with advanced dosage form technologies. The market for dietary supplement delivery systems and the technologies behind them have changed drastically over recent years. Innovation has altered the space, driven by a number of trends—from the growing demand for botanical supplements to the booming market for probiotic solutions. At the same time, the ...
Trademarks and CBD: How Can Nutraceutical Companies Protect Trademarks Used on Products Containing CBD?
Discussion of the current policy of the U.S. Patent and Trademark Office, recent legal decisions and strategies for obtaining protection for marks used in connection with products containing CBD. The legalization of hemp-based cannabis products by the United States Congress in 2018 was a major step forward in the development of the cannabis industry. Unfortunately, ...
Jim Hyde, Senior Vice President & General Manager, Balchem Human Nutrition & Health
Balchem Corporation www.balchem.com/human-nutrition-health Balchem Corporation develops, manufactures and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. The company reports three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. ...
Supply Chain Strategies and Building Reliability Following COVID-19
Supply Chain Perspective—Since the Pandemic to Where We are Now As we look back at some of the challenges that organizations in the natural products industry and beyond were faced with over the last three years, words like agility and responsiveness were commonly used. Why is that? COVID-19 exposed a lot of gaps in organizations ...
8 Reasons Why Early-stage Companies Should Join Industry Trade Associations
The leading companies in any industry have much to gain by exercising their influence and access through trade association membership. These companies protect and grow their considerable investments by leveraging the resources trade associations provide. This state of affairs can deter smaller, entrepreneurial companies from embracing their industry association, but early-stage companies can also realize ...
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