NIE Columns
The Steps for Ingredient Protection in Nutraceutical Manufacturing
Ingredient protection during supplement manufacturing is an important aspect of the production process that helps to ensure the quality, purity and effectiveness of the final product. There are several steps that manufacturers should take to protect ingredients during supplement manufacturing. The most important are to source high-quality raw materials, test for purity and potency, properly ...
Anand Swaroop, PhD, Founder & President of Cepham
Cepham Inc. 142 Belmont Dr., Unit 14 Somerset, NJ 08873 Phone: (201) 255-6011 Website: https://cepham.com/ Cepham was founded in 1978 as part of India’s science and technology boom. Its early focus was on sharing the healing powers of ayurvedic ingredients for health and wellness worldwide. Identifying new and active ingredients in ayurvedic plants continues to ...
Micah Osborne, President, Stratum Nutrition
Stratum Nutrition 2213 Missouri Ave. Carthage, MO 64836 Phone: (800) 970-4479 Stratum Nutrition, a business of ESM Technologies, LLC, is a trusted ingredient innovator and supplier to product formulators for human and pet health. Stratum offers a portfolio of research-supported ingredients and technology that stand out in their respective health categories as being progressive, safe ...
The Nature of “Sustainable Nutrition”
Kerry’s goal for sustainable nutrition is to reach more than 2 billion people with sustainable nutrition solutions by 2030; however, to succeed in doing this we must be cognisant of the changing nature and perception of “sustainable nutrition.” Consumers are demanding sustainability; there’s no doubt about it. This shift has become even more prevalent in ...
PR, the Pandemic and Communication Lessons Learned
One of the aspects I appreciate about communications is that it’s always evolving. We cannot live without it. No matter the obstacles placed before us, we find a way, and sometimes a better way, to tell stories, make conversation, educate, persuade, pitch and relate to each other. It’s been nearly two years since the start ...
Innovation Slowed During the Pandemic: A Wharton Study Tells Us How to Fix It.
Did innovation in new product development slow during the pandemic? Or did the pandemic foster new ways of thinking and creativity—the results of which will explode on the scene in new products and new thinking in the next 12 months? I heard this debate as I walked the aisles of recent trade shows, produced by ...
Trademark and Brand Protection Strategies: United States and Abroad
A trademark is a word, symbol or phrase (or even a smell or sound) that is used to distinguish the source of goods and services on the market from every other brand out there. As opposed to copyright or patent rights which expire, trademarks can last in perpetuity if properly maintained. This provides enduring value ...
Seeing Clearly
Out of the five senses, the sense of sight may be one of the most valued. According to research published in 2019 in JAMA Opthalmology, in a cross-sectional survey of U.K. adults from the general public, sight was the most valued sense. These results suggested that people would on average choose 4.6 years of perfect ...
Leslie Gallo, President, Artemis International
Artemis International, Inc. 3711 Vanguard Dr. Fort Wayne IN 46809 (260) 436-5899 www.artemis-international.com At inception, Artemis supplied top food and beverage brands with dark berry ingredients for their benefit as natural colorants. Delving into the science of berries’ anthocyanin compounds, it was soon apparent that there were many more benefits beyond color. In 2005, Artemis ...
Formulating Nutraceuticals for Children
The children’s vitamin market was first pioneered in 1960 by Miles Laboratories, the original creators of the One-A-Day chewable multivitamin, Chocks. Realizing the benefit of marketing to children, a licensing agreement was made with Hanna Barbera and the Flintstones Chewable Multi-Vitamin was born in 1968, later expanding into gummies and adding various other recognizable kid-friendly ...
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