NIE Columns
Trademark and Brand Protection Strategies: United States and Abroad
A trademark is a word, symbol or phrase (or even a smell or sound) that is used to distinguish the source of goods and services on the market from every other brand out there. As opposed to copyright or patent rights which expire, trademarks can last in perpetuity if properly maintained. This provides enduring value ...
Seeing Clearly
Out of the five senses, the sense of sight may be one of the most valued. According to research published in 2019 in JAMA Opthalmology, in a cross-sectional survey of U.K. adults from the general public, sight was the most valued sense. These results suggested that people would on average choose 4.6 years of perfect ...
Leslie Gallo, President, Artemis International
Artemis International, Inc. 3711 Vanguard Dr. Fort Wayne IN 46809 (260) 436-5899 www.artemis-international.com At inception, Artemis supplied top food and beverage brands with dark berry ingredients for their benefit as natural colorants. Delving into the science of berries’ anthocyanin compounds, it was soon apparent that there were many more benefits beyond color. In 2005, Artemis ...
Formulating Nutraceuticals for Children
The children’s vitamin market was first pioneered in 1960 by Miles Laboratories, the original creators of the One-A-Day chewable multivitamin, Chocks. Realizing the benefit of marketing to children, a licensing agreement was made with Hanna Barbera and the Flintstones Chewable Multi-Vitamin was born in 1968, later expanding into gummies and adding various other recognizable kid-friendly ...
3 Soft Skills We Will Need in 2023
Hiring the right people can be one of the most challenging aspects of any business. What’s listed on the resume doesn’t always tell the whole story. An applicant who presents as polished, confident, educated and put together, can turn out to be a flop. Whereas a candidate that appears slightly disheveled, shy, inexperienced, and a ...
Between Safe and Unsafe Is There an Optimal Middle Ground?
Safe is safe, right? And unsafe is unsafe? It seems ludicrous at first blush to think of these terms as moving targets, or that “safety is in the eye of the beholder,” or in the eye of the risk assessor. But the continuum from helpful to harmful is not a sudden deathly chasm. When asking ...
Has your Company Been the Victim of a Consumer Class Action?
I was extremely happy to attend my first SupplySide West, an event I normally never miss, in three years, due to COVID-19. The show presents a wonderful opportunity to speak with leaders in the natural products industry and gauge what is going on in the trade. As an attorney, it seemed that many people I ...
Ashwagandha in the Age of Stress
We are living through times of huge stress. As Innova Market Insights noted in 2020, “Recent events have had a significant effect on mental wellbeing, with many people facing increased rates of anxiety off the back of the COVID-19 pandemic.”1 Since then, of course, new sources of uncertainty have emerged—inflation, economic volatility and a seemingly ...
Vishal Shah, Director, Nutriventia
Nutriventia Limited Unit no. 703 & 704, 7th Fl. Hubtown Solaris, N. S. Phadke Marg, Andheri (East), Mumbai – 400069, India Phone: +91 22 22 67163000 Nutriventia, Inventia Healthcare’s health and wellness brand, is at the cusp of science and nature. The company’s journey at Inventia began almost four decades ago, when two scientists with ...
10 Tips for Supplement Personalization Success
Does this sound familiar? A new product experiences year-over-year dramatic growth relative to overall supplement market growth. The product is dominated by those who pioneered it at first, but then every supplement company wants in. So, is supplement personalization the new CBD? Let’s hope not because, if managed well, the promise that personalized nutrition offers ...
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