NIE Columns
Micah Osborne, President, Stratum Nutrition
Stratum Nutrition 2213 Missouri Ave. Carthage, MO 64836 Phone: (800) 970-4479 Stratum Nutrition, a business of ESM Technologies, LLC, is a trusted ingredient innovator and supplier to product formulators for human and pet health. Stratum offers a portfolio of research-supported ingredients and technology that stand out in their respective health categories as being progressive, safe ...
The Nature of “Sustainable Nutrition”
Kerry’s goal for sustainable nutrition is to reach more than 2 billion people with sustainable nutrition solutions by 2030; however, to succeed in doing this we must be cognisant of the changing nature and perception of “sustainable nutrition.” Consumers are demanding sustainability; there’s no doubt about it. This shift has become even more prevalent in ...
PR, the Pandemic and Communication Lessons Learned
One of the aspects I appreciate about communications is that it’s always evolving. We cannot live without it. No matter the obstacles placed before us, we find a way, and sometimes a better way, to tell stories, make conversation, educate, persuade, pitch and relate to each other. It’s been nearly two years since the start ...
Innovation Slowed During the Pandemic: A Wharton Study Tells Us How to Fix It.
Did innovation in new product development slow during the pandemic? Or did the pandemic foster new ways of thinking and creativity—the results of which will explode on the scene in new products and new thinking in the next 12 months? I heard this debate as I walked the aisles of recent trade shows, produced by ...
Trademark and Brand Protection Strategies: United States and Abroad
A trademark is a word, symbol or phrase (or even a smell or sound) that is used to distinguish the source of goods and services on the market from every other brand out there. As opposed to copyright or patent rights which expire, trademarks can last in perpetuity if properly maintained. This provides enduring value ...
Seeing Clearly
Out of the five senses, the sense of sight may be one of the most valued. According to research published in 2019 in JAMA Opthalmology, in a cross-sectional survey of U.K. adults from the general public, sight was the most valued sense. These results suggested that people would on average choose 4.6 years of perfect ...
Leslie Gallo, President, Artemis International
Artemis International, Inc. 3711 Vanguard Dr. Fort Wayne IN 46809 (260) 436-5899 www.artemis-international.com At inception, Artemis supplied top food and beverage brands with dark berry ingredients for their benefit as natural colorants. Delving into the science of berries’ anthocyanin compounds, it was soon apparent that there were many more benefits beyond color. In 2005, Artemis ...
Formulating Nutraceuticals for Children
The children’s vitamin market was first pioneered in 1960 by Miles Laboratories, the original creators of the One-A-Day chewable multivitamin, Chocks. Realizing the benefit of marketing to children, a licensing agreement was made with Hanna Barbera and the Flintstones Chewable Multi-Vitamin was born in 1968, later expanding into gummies and adding various other recognizable kid-friendly ...
3 Soft Skills We Will Need in 2023
Hiring the right people can be one of the most challenging aspects of any business. What’s listed on the resume doesn’t always tell the whole story. An applicant who presents as polished, confident, educated and put together, can turn out to be a flop. Whereas a candidate that appears slightly disheveled, shy, inexperienced, and a ...
Between Safe and Unsafe Is There an Optimal Middle Ground?
Safe is safe, right? And unsafe is unsafe? It seems ludicrous at first blush to think of these terms as moving targets, or that “safety is in the eye of the beholder,” or in the eye of the risk assessor. But the continuum from helpful to harmful is not a sudden deathly chasm. When asking ...
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