NIE Columns
The Clean Label Conundrum: How Can Supplement Makers Comply?
For decades, physicians and pharmaceuticals were the go-to for health management—and the primary focus was efficacy. But a changing consumer goal triggered and has since underpinned the expansion of the supplements industry. Supplements have enabled people to take responsibility for their own health, and to prioritize maintaining long-term health. Transparency demands that originally began in ...
Super MD? Choosing A Spokesperson Who Bests Suits Your Supplement
Sometimes I describe my job as a high-level matchmaker in the natural products industry. Companies approach me to help them get more exposure for their products to increase awareness, and health experts request my services to promote their book, practice or visibility with the public. Matching the expertise of a health professional with a quality ...
FDA Enforcement 101
The U.S. Food and Drug Administration (FDA) has a broad mandate to protect the public health by ensuring that foods—including dietary supplements—(except for meat from livestock, poultry and some egg products which are regulated by the U.S. Department of Agriculture) are safe, wholesome, sanitary and properly labeled. FDA also ensures that human and veterinary drugs, ...
Addressing Metabolic Health
In the U.S., the amount of people that are considered to be “metabolically healthy,” is quite low. According to a study published in February 2019 in the journal Metabolic Syndrome and Related Disorders, a person is considered to have metabolic syndrome when they have too high or too low levels of three of the five ...
Does Exercise Help or Hurt Your Immune System?
It is well known that exercise has a positive relationship with overall human health, likely as a consequence of our evolutionary history where athletic endurance was a competitive edge over other species.1 As present-day elite athletes strive to push the limits of human physiology, scientists have undertaken research to understand the effects of exercise on ...
The Joy of Strategic Marketing
Marketing strategy is not for the thin-skinned. Its primary purpose is to drive revenue by delivering value through developing need-driven consumer goods and services; and the organization as a whole is always counting on marketers to reach their revenue forecasts. But doing this isn’t as easy as it sounds since there is some amount of ...
The Pros of Pre- & Probiotics
Pre- and probiotics are not a new thing, but it has taken some time for consumers to come around and understand their benefits in regard to digestive health. But now that they have, ingredient suppliers and manufacturers are aiming to educate consumers that pre- and probiotics can do more than just aid the gut. According ...
Before You Hire That Razzle Dazzle PR Firm (ask these questions)
One of my all-time favorite Broadway scenes is in the show “Chicago” when Roxie Hart’s lawyer preps her for the witness stand to portray her as an innocent damsel who, in reality, murdered her lover. The lawyer, Billy Flynn, said, “Give ’em the old razzle dazzle,” referring to the media and jury. And razzle-dazzle them ...
Sustainable Ingredients
How CPG brands are reacting to increased consumer demand for ingredients with a story. From once only appealing to a niche environmentally conscious consumer, sustainability has moved beyond being a “trend” to a point of differentiation and a clear unique selling point. We are on the cusp of reaching a tipping point where it is ...
What is Slack-fill & Why You Need to Know
It seems that we spend so much time thinking about the product that goes inside the bottle or box, that we sometimes give very little thought to the package itself. There are several issues concerning product packaging that deserve your attention, including the question of whether the container itself is potentially “misleading.” The possibility of ...
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