NIE Columns
The Pros of Pre- & Probiotics
Pre- and probiotics are not a new thing, but it has taken some time for consumers to come around and understand their benefits in regard to digestive health. But now that they have, ingredient suppliers and manufacturers are aiming to educate consumers that pre- and probiotics can do more than just aid the gut. According ...
Before You Hire That Razzle Dazzle PR Firm (ask these questions)
One of my all-time favorite Broadway scenes is in the show “Chicago” when Roxie Hart’s lawyer preps her for the witness stand to portray her as an innocent damsel who, in reality, murdered her lover. The lawyer, Billy Flynn, said, “Give ’em the old razzle dazzle,” referring to the media and jury. And razzle-dazzle them ...
Sustainable Ingredients
How CPG brands are reacting to increased consumer demand for ingredients with a story. From once only appealing to a niche environmentally conscious consumer, sustainability has moved beyond being a “trend” to a point of differentiation and a clear unique selling point. We are on the cusp of reaching a tipping point where it is ...
What is Slack-fill & Why You Need to Know
It seems that we spend so much time thinking about the product that goes inside the bottle or box, that we sometimes give very little thought to the package itself. There are several issues concerning product packaging that deserve your attention, including the question of whether the container itself is potentially “misleading.” The possibility of ...
Embracing Botanical Extracts
While the popularity of certain medicinal plants may ebb and flow, the need for research and clean ingredients remains steady for botanical extracts in finished products. The National Institutes of Health’s Office of Dietary Supplements sums up a botanical best in its definition of the item—“a plant or plant part valued for its medicinal or ...
Sugar Reduction Best Practices
The functional food revolution has changed the way that consumers today eat, as more brands are innovating products with tailored and specific functional benefits, like immune, digestive or heart health. Thirty percent of consumers now eat functional foods at least once a week, and research shows that 85 percent of consumers globally consider food to ...
Delivery & Processing Innovation Rundown
Technology in and of itself never stops advancing. And, in fact, it may be the singularly defining characteristic of Homo sapiens (besides language). In the natural products industry, technological sophistication is linking farmers and their crops throughout the globe to suppliers in near instantaneous communications via apps, for example. Brian Appell, marketing manager with OmniActive ...
Ingredient Innovation
Technology expands the realm of possibilities for cleaner and more effective natural ingredients. Natural ingredient suppliers are seeing an increase in demand for minerals, vitamins and other compounds obtained through natural processes and from natural sources. In response, Santiago Vega, director of marketing, Health & Wellness, with Naturex Inc. in New Jersey, said the company ...
Incorporating Fiber & Protein
Fiber and protein ingredients are improving and growing significantly, as more consumers look for convenient and healthy nutritional product choices. Ask just about any health expert and they’ll most likely agree that protein and fiber are essential parts of a healthy diet. And with busy, on-the-go lifestyles, consumers are leaning in to convenient and healthy ...
Supplier of the Month: Aker BioMarine AS … Continued
Aker BioMarine AS Oksenøyveien 10, NO-1366 Lysaker, Norway Phone: + 47 24 13 00 00 Matts Johansen CEO of Aker BioMarine Aker BioMarine is a biotech innovator and Antarctic krill-harvesting company, dedicated to improving human and planetary health. The company develops krill-based ingredients for nutraceutical, aquaculture, and animal feed applications. The company’s fully transparent value ...
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