NIE Columns
How to Deliver Functional Health Benefits in a Clean Label Way
Most Americans—82 percent of them in fact—now believe that a clean label, a phrase referring to demand for ingredient lists that are short and contain natural, recognizable ingredients, is important, according to a recent survey of more than 700 consumers.* Consumers have expanded their definition of a healthy food beyond traditional nutrition, and the research ...
Learning About Customer Loyalty
Paul Mansour is staring at a concrete block wall painted in patchwork hues of blue. “We’ve got to get this repainted. We have a big customer visiting in two weeks and it looks like a mess.” The different shades of blue mark the spots where Paul painted over graffiti during his first weeks as plant ...
State Considers Banning Energy Drink Sales to Teens
South Carolina lawmakers want to make sales of caffeine-containing energy drinks to those 18 years and under illegal, and if this new proposed law passes, the southern state will be the first in the U.S. to have another product ban in place. House Bill 4597, sponsored by Reps. Howard, Brawley, Anderson, Huggins, Govan, Pendarvis, Henegan ...
The Proliferation of Probiotics
Funny how obscure terms sometimes take root and bloom in the consciousness of the masses. Take probiotics for example. It’s not an understatement to assert that only a decade ago, not many consumers were aware of the word, much less wanting to use them. Oh, and not many probiotics products were readily available. Now, if ...
Great Expectations for Taste, Texture and Nutrition
It may be said that the ultimate goal of the food scientist is to alter foods’ textures so that healthy stuff tastes really good. “One of the biggest shifts we have noticed is that consumers are no longer pursuing deprivation-style diets and therefore are less and less willing to compromise on taste,” said Noman Khan, ...
The ROI of Knowing Your Audience
There are many names for the people you’re trying to reach as a nutrition industry marketer. You might call them your audience, your customer or your target market. You think about this group often because without them, all of the objectives you set and plans you put in place cease to serve a purpose. As ...
The Diabetes & Celiac Disease Connection
Where Are We Now? Diabetes: According to the Centers for Disease Control and Prevention (CDC), there are 30.3 million people with diabetes (9.4 percent of the U.S. population) including 23.1 million people who are diagnosed and 7.2 million people (23.8 percent) undiagnosed. The numbers for prediabetes indicate that 84.1 million adults (33.9 percent of the ...
Want to Build a Cohesive Brand? Start With the Cornerstone
Want to get the rest of the conference room nodding in agreement and believing you must have taken at least one correspondence course in marketing over the years? Simply point out that the upcoming campaign should have a cohesive look and feel across all of its components. Easy, right? A cohesive brand represented the same ...
Positive Snacking
Helping consumers move from feeling guilty to feeling great about snacking. There was a time when the word “snack” referred to a handful of popcorn or a chocolate chip cookie between meals. It was a quick indulgence or something to hide the hunger pang until the next meal. In the past few decades, the definition ...
Enzyme Therapy
A growing category, enzymes offer a number of benefits beyond aiding digestive health. The existence of enzymes has been well known for more than a century. However, much like probiotics, it has taken some time for U.S. consumers to fully understand their purpose and acknowledge their various benefits. Now that they are catching on, the ...
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