NIE Columns
Great Expectations for Taste, Texture and Nutrition
It may be said that the ultimate goal of the food scientist is to alter foods’ textures so that healthy stuff tastes really good. “One of the biggest shifts we have noticed is that consumers are no longer pursuing deprivation-style diets and therefore are less and less willing to compromise on taste,” said Noman Khan, ...
The ROI of Knowing Your Audience
There are many names for the people you’re trying to reach as a nutrition industry marketer. You might call them your audience, your customer or your target market. You think about this group often because without them, all of the objectives you set and plans you put in place cease to serve a purpose. As ...
The Diabetes & Celiac Disease Connection
Where Are We Now? Diabetes: According to the Centers for Disease Control and Prevention (CDC), there are 30.3 million people with diabetes (9.4 percent of the U.S. population) including 23.1 million people who are diagnosed and 7.2 million people (23.8 percent) undiagnosed. The numbers for prediabetes indicate that 84.1 million adults (33.9 percent of the ...
Want to Build a Cohesive Brand? Start With the Cornerstone
Want to get the rest of the conference room nodding in agreement and believing you must have taken at least one correspondence course in marketing over the years? Simply point out that the upcoming campaign should have a cohesive look and feel across all of its components. Easy, right? A cohesive brand represented the same ...
Positive Snacking
Helping consumers move from feeling guilty to feeling great about snacking. There was a time when the word “snack” referred to a handful of popcorn or a chocolate chip cookie between meals. It was a quick indulgence or something to hide the hunger pang until the next meal. In the past few decades, the definition ...
Enzyme Therapy
A growing category, enzymes offer a number of benefits beyond aiding digestive health. The existence of enzymes has been well known for more than a century. However, much like probiotics, it has taken some time for U.S. consumers to fully understand their purpose and acknowledge their various benefits. Now that they are catching on, the ...
Supplier of the Month: Innophos, Inc.
Dr. Kim Ann Mink Chairman, President and Chief Executive Officer Innophos is a leading international producer of specialty ingredient solutions that deliver far-reaching, versatile benefits for the food, health, nutrition and industrial markets. The company leverages its expertise in the science and technology of blending and formulating phosphate, mineral and botanical-based ingredients to help its ...
Herbs and Botanicals Functionality
A better understanding and appreciation of herbs and botanicals by consumers is leading to more use and innovation in nutraceutical products. According to the World Health Organization, the worldwide annual market for herbal medicinal products is approaching $60 billion. These “herbal medicinal products” refer to herbs and botanicals. As Dr. Josh Axe, a certified doctor ...
Embracing Fiber
New functional roles for fiber help expand the market for health benefits and product development. Generally speaking, it is well known that fiber consumption is crucial to one’s healthy diet. It can be broken down into two types—soluble and insoluble—both of which are necessary as a result of their various functions. On one hand, soluble ...
The Plant Protein Rise
Protein remains a significant opportunity for the food and beverage industry, and as the market continues to evolve, interest in plant proteins grows. For example, Mordor intelligence reports the global plant protein market to be $14 billion (U.S.) by 2022, while a recent study conducted by Packaged Facts (2016) found that half of Americans now ...
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