NIE Columns
Rebranding
Considerations for a Company Update Companies choose to rebrand themselves for many reasons. The most valuable reasons include updating a corporate identity to better communicate the company’s mission or to better reflect the way an organization’s offerings have changed over the years. These types of projects, rooted in solid business acumen tend to pay off ...
New Product Development Part One: Strategy & Process
New product development is the key to ongoing brand success. The equity that marketers have built into a brand over time can be leveraged effectively when marketers introduce new products that fit within the brand’s product mix. But the overall success rate of new products is only around 10 percent give or take a few ...
Website Accessibility: Lawsuit Avoidance and a Potential New Source of Customers
Having a website has become a necessity for most businesses. It also may be a potential source of litigation. For instance, in the past several years there have been more than 750 lawsuits initiated by individuals who have visual impairments concerning their inability to access or use a company’s website. These claims are raised primarily ...
Antioxidant Appeal
While antioxidant use in nutraceuticals has been ubiquitous, trends in ingredients and their approaches to health value have been shifting. Branded product manufacturers’ and ingredient suppliers’ promise of antioxidants for overall general health has been moving toward more targeted concerns. “Antioxidants target a wide range of health concerns, encompassing several product categories in the nutraceuticals ...
Sustaining Liver Health
The liver works hard to process what we ingest. There are effective natural ingredients that can offer help when needed. In the hope of successfully maintaining and improving liver health, manufacturers and suppliers use cleanse and detox ingredients in a variety of ways, as they are impacted by trends, market status and scientific research. Common ...
Supplier of the Month: Synergy Flavors, Inc. … Continued
Rod Sowders, President & Chief Executive Officer Synergy Flavors, Inc.is a leading supplier of flavors, extracts and essences for the global food and beverage industry. Its Synergy Pure coffee, tea and vanilla extracts and essences capture authentic flavor and aroma from nature. Synergy offers high-quality taste solutions to inspire innovation that allows its customers to ...
How to Deliver Functional Health Benefits in a Clean Label Way
Most Americans—82 percent of them in fact—now believe that a clean label, a phrase referring to demand for ingredient lists that are short and contain natural, recognizable ingredients, is important, according to a recent survey of more than 700 consumers.* Consumers have expanded their definition of a healthy food beyond traditional nutrition, and the research ...
Learning About Customer Loyalty
Paul Mansour is staring at a concrete block wall painted in patchwork hues of blue. “We’ve got to get this repainted. We have a big customer visiting in two weeks and it looks like a mess.” The different shades of blue mark the spots where Paul painted over graffiti during his first weeks as plant ...
State Considers Banning Energy Drink Sales to Teens
South Carolina lawmakers want to make sales of caffeine-containing energy drinks to those 18 years and under illegal, and if this new proposed law passes, the southern state will be the first in the U.S. to have another product ban in place. House Bill 4597, sponsored by Reps. Howard, Brawley, Anderson, Huggins, Govan, Pendarvis, Henegan ...
The Proliferation of Probiotics
Funny how obscure terms sometimes take root and bloom in the consciousness of the masses. Take probiotics for example. It’s not an understatement to assert that only a decade ago, not many consumers were aware of the word, much less wanting to use them. Oh, and not many probiotics products were readily available. Now, if ...
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