NIE Columns
Delivery & Processing Innovation Rundown
Technology in and of itself never stops advancing. And, in fact, it may be the singularly defining characteristic of Homo sapiens (besides language). In the natural products industry, technological sophistication is linking farmers and their crops throughout the globe to suppliers in near instantaneous communications via apps, for example. Brian Appell, marketing manager with OmniActive ...
Ingredient Innovation
Technology expands the realm of possibilities for cleaner and more effective natural ingredients. Natural ingredient suppliers are seeing an increase in demand for minerals, vitamins and other compounds obtained through natural processes and from natural sources. In response, Santiago Vega, director of marketing, Health & Wellness, with Naturex Inc. in New Jersey, said the company ...
Incorporating Fiber & Protein
Fiber and protein ingredients are improving and growing significantly, as more consumers look for convenient and healthy nutritional product choices. Ask just about any health expert and they’ll most likely agree that protein and fiber are essential parts of a healthy diet. And with busy, on-the-go lifestyles, consumers are leaning in to convenient and healthy ...
Supplier of the Month: Aker BioMarine AS … Continued
Aker BioMarine AS Oksenøyveien 10, NO-1366 Lysaker, Norway Phone: + 47 24 13 00 00 Matts Johansen CEO of Aker BioMarine Aker BioMarine is a biotech innovator and Antarctic krill-harvesting company, dedicated to improving human and planetary health. The company develops krill-based ingredients for nutraceutical, aquaculture, and animal feed applications. The company’s fully transparent value ...
Rebranding
Considerations for a Company Update Companies choose to rebrand themselves for many reasons. The most valuable reasons include updating a corporate identity to better communicate the company’s mission or to better reflect the way an organization’s offerings have changed over the years. These types of projects, rooted in solid business acumen tend to pay off ...
New Product Development Part One: Strategy & Process
New product development is the key to ongoing brand success. The equity that marketers have built into a brand over time can be leveraged effectively when marketers introduce new products that fit within the brand’s product mix. But the overall success rate of new products is only around 10 percent give or take a few ...
Website Accessibility: Lawsuit Avoidance and a Potential New Source of Customers
Having a website has become a necessity for most businesses. It also may be a potential source of litigation. For instance, in the past several years there have been more than 750 lawsuits initiated by individuals who have visual impairments concerning their inability to access or use a company’s website. These claims are raised primarily ...
Antioxidant Appeal
While antioxidant use in nutraceuticals has been ubiquitous, trends in ingredients and their approaches to health value have been shifting. Branded product manufacturers’ and ingredient suppliers’ promise of antioxidants for overall general health has been moving toward more targeted concerns. “Antioxidants target a wide range of health concerns, encompassing several product categories in the nutraceuticals ...
Sustaining Liver Health
The liver works hard to process what we ingest. There are effective natural ingredients that can offer help when needed. In the hope of successfully maintaining and improving liver health, manufacturers and suppliers use cleanse and detox ingredients in a variety of ways, as they are impacted by trends, market status and scientific research. Common ...
Supplier of the Month: Synergy Flavors, Inc. … Continued
Rod Sowders, President & Chief Executive Officer Synergy Flavors, Inc.is a leading supplier of flavors, extracts and essences for the global food and beverage industry. Its Synergy Pure coffee, tea and vanilla extracts and essences capture authentic flavor and aroma from nature. Synergy offers high-quality taste solutions to inspire innovation that allows its customers to ...
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