NIE Columns
Building Trust Through Transparency
We have a running joke here at The Shelton Group about using the title “Strategically Disrupting the Transparency-Synergy Paradigm, Authentically.” Indeed, transparency has officially entered overused buzzword territory, and often means as little as all those other buzzwords. But we’re still highlighting it in the work we do for our clients, because they are all ...
The Role of Protein in the Growing Functional Food Market
Consumers are increasingly focused on the healthfulness of their food. While taste and price perennially top the list for consumers in choosing a food or beverage, 71 percent of consumers are interested in the healthfulness of a product, an increase of 10 percent from 2012 to 2014, and a 15 percent jump since 2010. Weight ...
Can Content Marketing Really Grow Sales?
Way back in 2001, well before the practice of providing content to potential customers had a name, I was fortunate enough to work for a company whose marketing program still stands as one of the finest examples of growing sales with content. What type of cutting edge company arrived so early to the content party? ...
Recipe for Change: Clean Labels
What was described as a trend only a few years ago has now become a major focus area for many consumer packaged goods (CPG) R&D groups. In consumer research conducted by MMR Research Worldwide and Ingredion Incorporated, it was found that nearly 80 percent of consumers across 11 countries surveyed (France, Germany, Italy, Spain, U.K., ...
Eco-friendly Practices: Fifty Shades of Green
“Going green” not too long ago was a bit rudimentary like one shade, say jade: recycling glass, plastic and cardboard, using energy-saving lights, even carpooling with co-workers. But now, it’s morphed from just jade into 50 shades of green—which encompasses use of multiple new technologies to conserve resources while simultaneously being allowed to maximize growth ...
Facility Growth Review
Growth is healthy, notably in an industry that is seeing more and more consumers enter through trial and become loyal. The dietary supplement industry is, and has been for quite a long time, one of those continual growth industries with no signs of abatement. Discovery, research and development plus increased media exposure (mass and social) ...
Antioxidant Makeover
Have antioxidant health claims lost credibility? In recent years, antioxidants have been added to an array of food, beverages and supplements for their perceived health benefits. From fruit juices to popsicles, breakfast cereals and gummy snacks, and scores of dietary supplements, numerous labels prominently display the word, “antioxidant.” However, advances in the research on antioxidants ...
Industry Involvement and Marketing
2015 has been an extraordinarily challenging year for the dietary supplements industry, between legal challenges, scores of negative news reports, and substantial questions about industry practices from members of the U.S. Congress—and the year isn’t over. There are a lot of conversations taking place among members of the industry about what changes need to be ...
Focusing on Functional Ingredient Trends
Functional and super ingredient trends offer new product opportunities for food and beverage manufacturers. When it comes to nutrition, healthy diets and weight loss, it’s evident that consumers are looking for nutritious options and giving careful consideration to their diets. However, a saturated marketplace is leaving consumers unsure. In fact, 64 percent of Americans are ...
Empower Your Brand with Certifications
American consumers are swayed and influenced by seals of approval and quality. In fact, for some, the lack of any such thing will result in that product being put back on the shelf in favor of one that does. Simple. We like to feel secure and safe with what we use and consume. And the ...
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