NIE Columns
Direct-to-Practitioner Supplement Companies: Do Patients Care About Your Brand? (An Updated Perspective)
Eight years ago, in 2017, I wrote an article for Nutrition Industry Executive magazine about how patients didn’t care about supplement brands. What they cared about was what their health care professional (HCP) recommended. At that time, patients were practitioner loyalists, not product brand loyalists. As someone who has been managing a chronic personal health ...
Gen Z is Here: How to Attract, Engage and Retain Them
For most of my career, I’ve worked closely with young professionals, guiding them from college into the workforce. In doing so, I’ve had the unique advantage of witnessing firsthand how each new generation brings fresh expectations, values and work styles. Through the internship mentorship program at Pitch Publicity, I gain a direct window into these ...
From Bitter to Better: The Art and Science of Flavor Masking in Supplements
The supplement industry has evolved well beyond its roots of bitter tinctures and chalky tablets. Today’s consumers expect more than just efficacy, they seek an experience. From chewables to gummies to ready-to-drink liquids, the sensory journey now plays a defining role in product success. As a result, flavor masking has transformed from a functional afterthought ...
Being Kind to Our Livers
The incidence of liver disease is on the rise in North America as well as globally, creating parallel growth of the supplement market that addresses liver health. In fact, the global liver health supplements market was estimated at $879.8 million in 2024 and is projected to grow at a CAGR of 6.94 percent from 2025 ...
Nathalie Levy, Marketing Manager Health, Beauty and Nutrition
Groupe Berkem 20 rue Jean Duvert 33290 Blanquefort, France Main Contact: Anne-Sophie Clauzet, Product Communications Manager Phone: +33 (0)5 64 31 0660; +33 (0)7 67 86 98 25 Email: [email protected] With more than 60 years of experience, Groupe Berkem (Berkem) is a leader in plant extraction, operating advanced facilities in France and Spain. The company ...
GLP-1: A Revolutionary Approach to Metabolic Health and Its Impact on Modern Medicine
In recent years, a class of medications based on GLP-1 (glucagon-like peptide-1) has transformed our understanding of metabolic health. To truly grasp this development’s significance, we must first understand what GLP-1 is and how it works in our bodies. What is GLP-1 and How Does it Work? GLP-1 is a naturally occurring hormone that serves ...
Maria Stanieich, Senior Marketing Manager, Kyowa Hakko USA
Kyowa Hakko USA, Inc. is the North American sales office for KYOWA HAKKO BIO CO., LTD, which is based in Japan. As an international health ingredients manufacturer and a world leader in the development, manufacturing and marketing of nutraceuticals, pharmaceuticals and food products, Kyowa is a pioneer in the development and application of fermentation technology ...
Sustainability in Functional Foods
The Growing Demand for Sustainable Functional Foods The consumer demand for sustainability in foods has increased by 18 percent since the prior year to a total of 42 percent of consumers that now consider sustainability in their buying decisions. This is the highest recorded level according to a recent survey. In addition, cost has become ...
Beyond the Bottle: The Evolution of Supplement Packaging
Packaging plays a crucial role in the supplement industry, acting as both a protective barrier and a powerful tool for consumer engagement. While formulations and efficacy remain the focus of a supplement’s success, packaging delivers critical elements like safety, shelf-life, convenience and branding. As consumers increasingly prioritize sustainability and innovation, packaging has evolved to meet ...
![[Extra! Extra!] Ingredients Get Smarter](https://niemagazine.com/wp-content/uploads/2025/03/LeadershipForum-300x267-1740151960.jpg)
[Extra! Extra!] Ingredients Get Smarter
Ingredients are evolving in a variety of ways, with emerging ingredient trends focusing on sustainability and added health benefits. Specialty enzyme manufacturer Biocatalysts has identified eight trends that will dominate the market in 2025. First and foremost, the plant-based movement continues to trend upward, with emerging work in new alternative proteins bringing innovative new protein ...
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