NIE Columns
Antioxidant Makeover
Have antioxidant health claims lost credibility? In recent years, antioxidants have been added to an array of food, beverages and supplements for their perceived health benefits. From fruit juices to popsicles, breakfast cereals and gummy snacks, and scores of dietary supplements, numerous labels prominently display the word, “antioxidant.” However, advances in the research on antioxidants ...
Industry Involvement and Marketing
2015 has been an extraordinarily challenging year for the dietary supplements industry, between legal challenges, scores of negative news reports, and substantial questions about industry practices from members of the U.S. Congress—and the year isn’t over. There are a lot of conversations taking place among members of the industry about what changes need to be ...
Focusing on Functional Ingredient Trends
Functional and super ingredient trends offer new product opportunities for food and beverage manufacturers. When it comes to nutrition, healthy diets and weight loss, it’s evident that consumers are looking for nutritious options and giving careful consideration to their diets. However, a saturated marketplace is leaving consumers unsure. In fact, 64 percent of Americans are ...
Empower Your Brand with Certifications
American consumers are swayed and influenced by seals of approval and quality. In fact, for some, the lack of any such thing will result in that product being put back on the shelf in favor of one that does. Simple. We like to feel secure and safe with what we use and consume. And the ...
Mineral Efficient
Increased awareness of their benefits and improved technology is driving the growth of mineral sales. Essential for a variety of bodily functions, minerals are experiencing good and consistent growth, said Max R. Motyka, MS, RPh, consultant to Utah-based Albion (previously director of the human product division for 23 years). He noted the compound annual growth ...
Consumer Expectations Dictate Natural Sensory Qualities
Sensory quality as perceived by the consumer is the driving force in the development of natural food ingredients or products. Notwithstanding the current key trend issues, such as sugar reduction, consumers expect that the essential sensory quality attributes are maintained in the products. In recent times, consumers are more aware of or are looking for ...
Curcumin Power
As curcumin becomes more popular, ingredient suppliers and manufacturers are making quality and research priorities. A chemical compound found in turmeric (Curcuma longa), curcumin has been utilized for thousands of years as a spice in food and is known as a principal healing agent in ayurveda. Further, curcumin’s powerful antioxidant factor and anti-inflammatory effects have ...
The Art of Marketing Your Science
Successful products have science behind their marketing; good marketers make sure to avoid common pitfalls. Science drives supplement sales. When the body of science confirming benefits reaches a certain point, sales take off. Most recently curcumin has enjoyed “overnight” success. A decade ago, it was omega-3s. Consumers want to know that there are established benefits ...
Protein Demand
Whether animal or plant, consumers’ appetite for protein is driving innovative formulations. A 2015 Market Update from Batory Nutra (Des Plaines, IL) reported that in 2015 and beyond, natural product formulators understand that a consumer’s appetite for protein doesn’t stop at the supplement store, and two thirds of people say they aim to consume moderate ...
Ensuring Stability
Industry suppliers employ a range of sophisticated technology to provide stable, active components. Anything that is unstable is downright scary. Think about it: an unstable building foundation, an unstable stock market, an unstable individual. When we perceive something or someone as being unstable, our reaction is to avoid it. Supplements are the same way. If ...
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