NIE Columns
Passing the Test
NQA/QC testing continues to evolve. Every second of the day, someone is consuming a dietary supplement, whether in pill form, beverage, chew, etc. Consumers automatically take two things on faith—that the supplement will work as the label claims, and that it is safe; it won’t make them sick. As new ingredients are being launched and ...
Fostering Customer Loyalty for Long-Term Growth
Customer loyalty: every company needs it for growth and long-term sustainability, but some are better than others at earning it. Let’s examine what it is, and the best ways to obtain and nurture that loyalty. Customer loyalty is part logic and part emotion. A customer’s ability to logically evaluate product quality and value is the ...
Marine Fortifications
As with supplements, quality, stability, flavor and digestibility remain among the top concerns when it comes to marine nutraceuticals for foods. The ocean covers approximately 70 percent of the earth’s surface, but much of it is still a mystery. What we do know is that marine ingredients offer a number of health benefits. According to ...
Probiotic Reach
As the list of the health benefits probiotics offer expands, suppliers and manufacturers must take a number of factors into account to ensure that the finished product is stable and effective.According to the firm BCC Research, the global market of probiotic ingredients, supplements and foods nearly reached $27.1 billion in 2013 and will grow at ...
Kid Twists on Adult Products: Creating a Story of the Unexpected
Adult gummy vitamins, energy jelly beans, vitamin C lollipops, all of these dosage forms and more are helping to drive sales in the supplement space. What is appealing about them? Certainly, they help with “pill fatigue,” an ever-present issue in this category, but beyond that, I think they offer something unexpected. A twist on the ...
Substitute Ingredients Bakeries Lead in and Confectionaries
The growing market is focused on less un-healthy ingredients instead of more healthier ones.The market for natural bakery and confectionary products and ingredients is consistently growing today due to health-conscious trends and research. Confectionaries, which are well-known as candies and chocolates and bakeries, which we all know are oven-baked goods, most of the time made ...
The Due Diligence of Aging Gracefully and Naturally
Long before Botox and hair extensions, consumers looked to natural ways to fade away wrinkles and grow longer hair, and they are coming full circle in the 21st Century with natural ingredients and supplements.Beauty is only skin deep, and promotes personality rather than good looks. And that’s the way it should be.In an age when ...
Summarizing Sanitation
Clean is lean. Strict sanitation processes are the lasting cornerstone of safety, notably for products meant to be ingested into the human body.We all tend to cringe when we hear of recalls of natural foods (lettuce, etc.) due to nefarious bacteria nestled on a batch; this is usually found after someone (or more than one) ...
Certifications: A Matter of Trust
On nearly any consumer product, one may find a wee logo. Some people may overlook it, but many others will find, happily so, that the logo conveys that the product meets and/or exceeds certain safety and quality standards. Certification goes a long way for building consumer trust.Ruth Kinzey, corporate reputation strategist, consultant and author, wrote ...
The Search for the and Natural Holy Grail: Sweeteners and Colors for Beverages
“Mom, why are there vegetables in my Vitaminwater?” came the question from my 7-year-old son reading the ingredient statement as we drove to soccer practice last week. (Yes, as a food scientist, I am one of those moms who constantly points out which ingredients are real, and which are not in the vast array of ...
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