NIE Columns
Protein Demand
Whether animal or plant, consumers’ appetite for protein is driving innovative formulations. A 2015 Market Update from Batory Nutra (Des Plaines, IL) reported that in 2015 and beyond, natural product formulators understand that a consumer’s appetite for protein doesn’t stop at the supplement store, and two thirds of people say they aim to consume moderate ...
Ensuring Stability
Industry suppliers employ a range of sophisticated technology to provide stable, active components. Anything that is unstable is downright scary. Think about it: an unstable building foundation, an unstable stock market, an unstable individual. When we perceive something or someone as being unstable, our reaction is to avoid it. Supplements are the same way. If ...
Engaging Customers With Video
As companies who have turned to content-based marketing strategies have learned, good storytelling is the key difference between successful campaigns and those that fail to find an audience. Several elements go into creating a good story: an intriguing topic, the right details, and an engaging voice are all necessary for success. When planning a marketing ...
Cheers to Health
Clear labeling and healthier ingredients are the must-haves for functional foods and beverages. Drink and bar manufacturers are becoming more conscious about health and nutrition information on their labeling and providing options for their customers with functional ingredients that are packed with antioxidants, high in protein and trans-fat-free, explained Elyse Lovett, MS, MBA, marketing manager ...
Special Delivery!
When it comes to delivery format innovations, consumers–especially children and seniors–are willing to give them a try. “New and improved.” What does that truly mean? If something that already exists is “improved,” can it truly be “new?” To most consumers, the answer is yes. If it is a product that has been dramatically improved, then ...
Measuring Marketing Success with Online Brand Analytics
Measuring marketing results can be a tricky business, with some aspects being more quantifiable than others. When it comes to identifying what marketing activities are working and what needs to be rethought, the key is to leverage the measurable activities in your plan to give a more holistic picture of how well your marketing strategy ...
Passing the Test
NQA/QC testing continues to evolve. Every second of the day, someone is consuming a dietary supplement, whether in pill form, beverage, chew, etc. Consumers automatically take two things on faith—that the supplement will work as the label claims, and that it is safe; it won’t make them sick. As new ingredients are being launched and ...
Fostering Customer Loyalty for Long-Term Growth
Customer loyalty: every company needs it for growth and long-term sustainability, but some are better than others at earning it. Let’s examine what it is, and the best ways to obtain and nurture that loyalty. Customer loyalty is part logic and part emotion. A customer’s ability to logically evaluate product quality and value is the ...
Marine Fortifications
As with supplements, quality, stability, flavor and digestibility remain among the top concerns when it comes to marine nutraceuticals for foods. The ocean covers approximately 70 percent of the earth’s surface, but much of it is still a mystery. What we do know is that marine ingredients offer a number of health benefits. According to ...
Probiotic Reach
As the list of the health benefits probiotics offer expands, suppliers and manufacturers must take a number of factors into account to ensure that the finished product is stable and effective.According to the firm BCC Research, the global market of probiotic ingredients, supplements and foods nearly reached $27.1 billion in 2013 and will grow at ...
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