NIE Columns
Engaging Customers With Video
As companies who have turned to content-based marketing strategies have learned, good storytelling is the key difference between successful campaigns and those that fail to find an audience. Several elements go into creating a good story: an intriguing topic, the right details, and an engaging voice are all necessary for success. When planning a marketing ...
Cheers to Health
Clear labeling and healthier ingredients are the must-haves for functional foods and beverages. Drink and bar manufacturers are becoming more conscious about health and nutrition information on their labeling and providing options for their customers with functional ingredients that are packed with antioxidants, high in protein and trans-fat-free, explained Elyse Lovett, MS, MBA, marketing manager ...
Special Delivery!
When it comes to delivery format innovations, consumers–especially children and seniors–are willing to give them a try. “New and improved.” What does that truly mean? If something that already exists is “improved,” can it truly be “new?” To most consumers, the answer is yes. If it is a product that has been dramatically improved, then ...
Measuring Marketing Success with Online Brand Analytics
Measuring marketing results can be a tricky business, with some aspects being more quantifiable than others. When it comes to identifying what marketing activities are working and what needs to be rethought, the key is to leverage the measurable activities in your plan to give a more holistic picture of how well your marketing strategy ...
Passing the Test
NQA/QC testing continues to evolve. Every second of the day, someone is consuming a dietary supplement, whether in pill form, beverage, chew, etc. Consumers automatically take two things on faith—that the supplement will work as the label claims, and that it is safe; it won’t make them sick. As new ingredients are being launched and ...
Fostering Customer Loyalty for Long-Term Growth
Customer loyalty: every company needs it for growth and long-term sustainability, but some are better than others at earning it. Let’s examine what it is, and the best ways to obtain and nurture that loyalty. Customer loyalty is part logic and part emotion. A customer’s ability to logically evaluate product quality and value is the ...
Marine Fortifications
As with supplements, quality, stability, flavor and digestibility remain among the top concerns when it comes to marine nutraceuticals for foods. The ocean covers approximately 70 percent of the earth’s surface, but much of it is still a mystery. What we do know is that marine ingredients offer a number of health benefits. According to ...
Probiotic Reach
As the list of the health benefits probiotics offer expands, suppliers and manufacturers must take a number of factors into account to ensure that the finished product is stable and effective.According to the firm BCC Research, the global market of probiotic ingredients, supplements and foods nearly reached $27.1 billion in 2013 and will grow at ...
Kid Twists on Adult Products: Creating a Story of the Unexpected
Adult gummy vitamins, energy jelly beans, vitamin C lollipops, all of these dosage forms and more are helping to drive sales in the supplement space. What is appealing about them? Certainly, they help with “pill fatigue,” an ever-present issue in this category, but beyond that, I think they offer something unexpected. A twist on the ...
Substitute Ingredients Bakeries Lead in and Confectionaries
The growing market is focused on less un-healthy ingredients instead of more healthier ones.The market for natural bakery and confectionary products and ingredients is consistently growing today due to health-conscious trends and research. Confectionaries, which are well-known as candies and chocolates and bakeries, which we all know are oven-baked goods, most of the time made ...
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