NIE Features
Understanding Free Radical Scavengers
Neutralizing oxidative stress for overall health and wellness. Free radical scavengers, also known as antioxidants, are molecules that neutralize unstable free radicals before they can damage cells, protein and DNA. The body maintains a delicate balance of free radicals, which are produced naturally during metabolism. However, stressors such as pollution and poor diet can skew ...
2025 NIE New Ingredient Awards
In 2019, the staff of Nutrition Industry Executive (NIE) magazine, was looking for a way to highlight the most cutting-edge and advanced natural branded nutritional ingredients backed by science. As a result, the NIE New Ingredient Awards were created. The 2025 NIE New Ingredient Awards highlights several notable ingredients launched since Oct. 1, 2023, for ...
Botanical Solutions: Bridging Traditional Knowledge and Modern Science
What’s New in the Herbs & Botanicals Market Now? If one had lived thousands of years ago, terms like “materia medica,” “poltice” and “plasters,” would have been the norm when it came to health and medical approaches. Many of the earliest medical writings referred to herbs used to heal illnesses, said “The Earliest Herbals,” an ...
Fueling Performance
Active nutrition ingredients go beyond the physical. Active nutrition ingredients are rapidly growing in popularity among consumers, and have even crossed over into other health categories. While these ingredients have long focused on physical endurance and exercise performance, emerging active nutrition ingredients are now being applied for mental and emotional health as well as everyday ...
Essential Fatty Acids: Essential for Overall Health
Here’s the latest news about the health benefits of EFAs. Essential fatty acids (EFAs) have long been popular with consumers for a variety of health applications, from brain function to heart health to eye health and more. Emerging research is also demonstrating that EFAs are helpful for overall health and anti-aging, fueling a rise in ...
Investing In Immune Ingredients
Sales of immune health ingredients remain strong and are expanding to all demographics. Immune health is one of the fastest growing health categories and continues to grow stronger. According to Research and Markets, global sales of immunity health supplements grew from $67.39 billion in 2024 to $72.77 billion in 2025. The category is expected to ...
Naturally Beautiful: The Growing Market for Natural Products in the Hair, Skin & Nails Market
What new products, delivery systems and trends are pushing this market forward now? The hair, skin and nails category has always been an interesting one in the marketplace. Ads from the early 19th century boast everything from hair color restoration (be gone, gray strands) to freckle elimination, rough skin smoother, and the banning of baldness. ...
Formulating For Quality
Here’s what formulators say about the challenges and opportunities related to bringing new products to market. The panel: Alicia Kasch, Vice President, Ribus Inc., Sparks, NV, https://ribus.com Asa Waldstein, Principal, Apex Compliance, Boulder, CO, https://apexcomplianceprogram.com Danny Hofeditz, Director, Quality & Product Innovation, Aquanova, New York, NY, https://aquanova.de Gene Bruno, DBM, Chief Scientific Officer, Nutraland USA, ...
Improving Muscle Mass
Ingredients for muscle and strength are experiencing a holistic and diverse approach to address consumer expectations. The muscle and strength category has been expanding from traditional “muscle-building” to holistic muscle health including strength, recovery, mobility and inflammation management. According to Coherent Market Insights, the global workout supplements market is projected to reach $47.87 billion by ...
Ingredients for Food & Beverages
NIE examines the latest ingredient advancements for food and beverage applications. Food and beverage applications for nutraceutical ingredients are on the rise as consumers seek out more convenient ways to incorporate functional ingredients into their diets. Millennials and Generation Z in particular, are leading demand for these products, with functional beverages replacing alcohol for many ...
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