protein
Protein & Collagen Supplements Step Up to Consumers’ Daily Lifestyle Expectations
Collagen supplements are a huge trend for aesthetics and joints, while standard proteins handle muscle, but consumers are increasingly using and combining them for broader health, driven by a “beauty and wellness” narrative. “We’re seeing protein show up in mainstream brands and consumer consumption moments as opposed to the traditional sports and active nutrition brands ...
![[Extra! Extra!] Glanbia Nutritionals’ 2025 Nutrition Trends for Active Adults Report](https://niemagazine.com/wp-content/uploads/2025/09/Active-Nutrition-300x258-1759165937.jpg)
[Extra! Extra!] Glanbia Nutritionals’ 2025 Nutrition Trends for Active Adults Report
Active nutrition products come in many forms, from protein shakes to hydration packs and more. As more consumers continue to embrace active lifestyles, Glanbia Nutritionals noted in its 2025 Nutrition Trends for Active Adults report that clean-label claims and functional ingredients are influencing consumers’ purchasing decisions. Glanbia cited the top emerging nutrition trends for active ...
Ingredients for Food & Beverages
NIE examines the latest ingredient advancements for food and beverage applications. Food and beverage applications for nutraceutical ingredients are on the rise as consumers seek out more convenient ways to incorporate functional ingredients into their diets. Millennials and Generation Z in particular, are leading demand for these products, with functional beverages replacing alcohol for many ...
On Your Mark, Get Set – Formulate!
The active nutrition category continues to be exciting as more consumers look to boost their workouts, games and competitions. When you think about it—20 percent of any market is pretty large and therefore, an outstanding target. According to Statista research, one in five American adults exercise every day, and 23 percent accomplish the recommended amount ...
Leaderboard—Active Nutrition Surges Ahead
The panel: Jose Antonio, PhD, CEO, International Society of Sports Nutrition, Stuart, FL, www.sportsnutritionsociety.org Allie Chandler, Head of Brand and Head of B2B Marketing, Novozymes OneHealth North America, Glenview, IL, www.novozymesonehealth.com Michael Chernyak, President, CK Nutraceuticals, Oakville, ON, Canada, https://ckingredients.com Vaughn DuBow, Global Director of Marketing – Microbiome Solutions, ADM, Chicago, IL, www.adm.com/en-us/ Katie Emerson, ...
Novozymes and Arla Foods Ingredients Partner to Develop Advanced Protein Ingredients
Novozymes (Denmark) and Arla Foods Ingredients (Denmark) have partnered to develop advanced protein ingredients using precision fermentation, according to the companies. Biotechnology company Novozymes is a world-leader in precision fermentation, a technique that fine-tunes the molecular output of microorganisms, offering greater control over the fermentation process and enabling tailor-made protein compositions, according to the company. ...
Stronger Than Yesterday
The muscle and strength ingredient category is gaining traction as the consumer demographic expands. Growing one’s muscles and gaining strength is no longer just for bodybuilders and gym rats. Building muscle has health benefits for everyone, as it can help to burn fat, protect the joints, and increase strength and endurance for better workouts. The ...
Whey Protein’s Emerging Health Benefit: Blood Sugar Support
A study shows that consuming a small amount of whey protein before meals has been shown to help people with type 2 diabetes control their blood sugars. In the study, participants with type 2 diabetes drank a pre-made shot of low-dose whey protein before meals. They were monitored for a week as they went about ...
How to Win in the Sports Supplement Arena
The sports and fitness supplement market is thriving—here’s how you can be a major player. On any nice day, anywhere, you can see many people walking, running, cycling. At the same time, gyms and yoga studios are hosting people whose common goal is to get fit and healthy. Athletes are not the only ones seeking ...
Kerry Report Finds Protein to be Major Driver for Health and Wellness Globally
New global research from Kerry (Ireland) has uncovered that most protein consumers are motivated by health and wellness, with 50 percent of respondents associating protein with “healthy diet” and 46 percent with “healthy lifestyle.” The Protein Mindset:Uncovering Consumers’ Perceptions and Preferences of Proteins details how consumers around the world increasingly perceive protein content and quality ...
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