Active nutrition products come in many forms, from protein shakes to hydration packs and more. As more consumers continue to embrace active lifestyles, Glanbia Nutritionals noted in its 2025 Nutrition Trends for Active Adults report that clean-label claims and functional ingredients are influencing consumers’ purchasing decisions. Glanbia cited the top emerging nutrition trends for active adults as hydration, energy boosters, protein-packed snacks and micronutrients for holistic health. Consumers are increasingly looking for solutions like B vitamins for energy, iron for stamina, and vitamins C and E to combat stress, according to Glanbia, while also seeking out protein bars in particular as popular pre- and post-workout snacks.
See the full report here.
