recovery
Fueling Performance
Active nutrition ingredients go beyond the physical. Active nutrition ingredients are rapidly growing in popularity among consumers, and have even crossed over into other health categories. While these ingredients have long focused on physical endurance and exercise performance, emerging active nutrition ingredients are now being applied for mental and emotional health as well as everyday ...
![[Extra! Extra!] 6 Unique Muscle and Strength Ingredients From Gencor](https://niemagazine.com/wp-content/uploads/2025/07/Muscle-and-Strength-300x281-1753881870.jpg)
[Extra! Extra!] 6 Unique Muscle and Strength Ingredients From Gencor
Gencor (Austin, TX) provides an array of ingredients for athletic men and women that cater to various needs. Maggie McNamara, vice president of global marketing, elaborated on how some of the company’s ingredients can help support muscle strength, growth, performance and recovery. Levagen+ Levagen+, a branded palmitoylethanolamide (PEA) ingredient, has been clinically proven to enhance ...
Improving Muscle Mass
Ingredients for muscle and strength are experiencing a holistic and diverse approach to address consumer expectations. The muscle and strength category has been expanding from traditional “muscle-building” to holistic muscle health including strength, recovery, mobility and inflammation management. According to Coherent Market Insights, the global workout supplements market is projected to reach $47.87 billion by ...
On Your Mark, Get Set – Formulate!
The active nutrition category continues to be exciting as more consumers look to boost their workouts, games and competitions. When you think about it—20 percent of any market is pretty large and therefore, an outstanding target. According to Statista research, one in five American adults exercise every day, and 23 percent accomplish the recommended amount ...
Talking Bone and Joint Health With Angie Rimel
Nutrition Industry Executive (NIE) spoke with Angie Rimel, marketing communications manager – North America for Sioux City, IA-based GELITA to expand on the topic of bone and joint health. NIE: Speak to the different consumer targets for bone-and-joint health ingredients and supplements today? Active nutrition, sports nutrition, recovery, repair? Rimel: Bone and joint health needs ...
Heavy Lifting: Sports Nutrition Product Development Trends
From muscle building to fortifying nutritional status, the new world of sports nutrition is more inclusive than ever—here’s how to get in on an active market. In fitness and in sports, every goal reached or scored is without a doubt a rush of wonderful feelings—triumph, pride, passion, gratitude … followed by immediate focus to achieve ...
Does Exercise Help or Hurt Your Immune System?
It is well known that exercise has a positive relationship with overall human health, likely as a consequence of our evolutionary history where athletic endurance was a competitive edge over other species.1 As present-day elite athletes strive to push the limits of human physiology, scientists have undertaken research to understand the effects of exercise on ...
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