Veracity (New York, NY), a brand specializing in science-backed metabolic health solutions, launched Metabolic Power Protein, a doctor-developed, plant-based protein designed to help people build lean, active muscle.

It is created for anyone seeking sustainable energy, appetite control and long-term metabolic strength. It fills a critical gap in modern wellness—protein that powers metabolism without compromising health.

Metabolic Power Protein is enhanced with MyoVera, a patented, clinically studied ingredient from Everwell Health (Saddle Brook, NJ) that helps the body use protein more effectively by doubling muscle protein synthesis. This smarter protein utilization optimizes the power of protein and activates the body’s natural muscle-building pathways to support development of lean, active muscle, the company said.

According to Veracity, protein plays an especially powerful role in metabolism because muscle is the most metabolically active tissue in the body—burning up to twice as much energy as other tissues even at rest. To burn energy more efficiently you need to build and maintain lean muscle. That required not just any protein, but protein that effectively supports muscle protein synthesis—the biological process that allows the body to repair and build strong, active muscle fibers.

“We are excited to partner with Veracity on their Metabolic Power Protein, which will be the first product launch featuring Nutrition 21’s new MyoVera brand and offers its clinically backed benefits to consumers,” said Jordan Miller, vice president, marketing at Everwell Health. “MyoVera is an innovative muscle and strength optimizer that helps users move better, feel stronger, and get more from their protein intake, regardless of lifestyle or fitness goals. It’s safe, effective, and offers superior results versus consuming protein alone.”

“Protein is the missing link in most people’s metabolic systems. Metabolic Power Protein was designed to be more than a shake—it’s a true metabolic support tool. By helping the body build active muscle more effectively, it strengthens the foundation of metabolism itself,” added Dr. Gabrielle Francis, chief medical officer at Veracity.

For more information, visit www.veracityhealth.co or www.everwellhealth.com.

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