Nutrition Industry Executive
Your Supplement Rebrand is Not a Logo—It’s Change Management
Most supplement company CEOs don’t wake up thinking “we need a rebrand.” They wake up thinking “why aren’t we growing the way we should be?” The rebrand comes later, often as a proxy for something harder to name: stalled momentum, internal misalignment, or a sense that the organization has outgrown how it currently operates or ...
Helping Hearts With Omegas
Fish, plant-based, 3, 6, 9—omegas have a role to play in heart health, and consumers are taking notice. Regarding the chemical structure of omegas, all fatty acids have an even number of carbon atoms that are attached to each other in a chain. The beginning of the carbon chain is called the “alpha” end, and ...
![[Extra! Extra!] Key Takeaways From Probiota 2025](https://niemagazine.com/wp-content/uploads/2026/03/DigestiveHealth-300x274-1774892519.jpg)
[Extra! Extra!] Key Takeaways From Probiota 2025
The digestive health ingredients space is seeing significant scientific innovation, bringing sophistication to ingredients that previously did not exist. In March 2025, DSM-Firmenich published a blog article chronicling the five breakthrough trends from Probiota 2025 in Copenhagen. First and foremost, the conference highlighted how age-related changes in the gut microbiome are influencing health across all ...
Easy to Digest
The digestive health ingredients market is becoming more sophisticated thanks to innovation, new research and consumer demand for clinically validated ingredients. The digestive health ingredients space remains one of the strongest categories for ingredient suppliers and supplement manufacturers. One February 2026 Market Research Future analysis found that the digestive health ingredients market, estimated at $13.51 ...
![[Extra! Extra!] The Upcycling Process for NEM and Ovolux](https://niemagazine.com/wp-content/uploads/2026/03/UpcycledIngredients-294x300-1774892611.jpg)
[Extra! Extra!] The Upcycling Process for NEM and Ovolux
Stratum Nutrition’s (Carthage, MO) NEM and Ovolux are natural ingredients derived from upcycled eggshell membrane collagen. For decades this part of the egg was largely treated as waste despite naturally containing collagen, glycosaminoglycans and other bioactive compounds. “What makes NEM and Ovolux unique is how we’ve built a proprietary process around preserving what nature already ...
What’s Up With Upcycling?
The power of upcycled ingredients for sustainable natural products. Upcycled ingredients are made from food surplus or underutilized parts of crops that would otherwise go to waste. These parts are transformed into valuable products that support sustainability while reclaiming nutrients often missing from modern diets, making them important for both people and the planet. Hannah ...
![[Extra! Extra!] Sleep Science Is Expanding Beyond Sedation](https://niemagazine.com/wp-content/uploads/2026/03/RelaxationSleep-284x300-1774892574.jpg)
[Extra! Extra!] Sleep Science Is Expanding Beyond Sedation
For a long time, sleep supplements were mostly associated with helping people fall asleep faster. Today, as researchers learn more about the biological systems that influence sleep quality, the conversation around sleep support is beginning to evolve. Today, many formulators are focusing less on simple sedation and more on supporting the broader physiological factors that ...
Beyond Melatonin
How ingredient innovation is redefining the relaxation and sleep category. As our understanding of sleep biology continues to evolve, ingredient innovation is changing how manufacturers approach relaxation and sleep products, shifting away from simple sedation toward solutions that support stress biology, circadian rhythms and overall sleep quality. Sleep Is No Longer a Bedtime Problem For ...
Komal Baldwa, Founder and CEO, Waleria HealthTech
Waleria HealthTech 13, Awfis, Ohri Techpark Madhapur, Hyderabad. India Website: www.aspurusshatavari.com Waleria HealthTech is a women-first ingredient company delivering personalized solutions across women’s hormonal transitions, translating women-centric ayurvedic wisdom into clinically validated ingredient solutions. Waleria addresses long-underserved priorities in women’s health, entrepreneurship and economic independence by ensuring women remain represented and empowered across the entire ...
The Rise of the Intelligent Ingredient
How ingredient innovation meets AI—and why ‘data-backed’ will replace ‘clinically studied’. Ingredients Are No Longer Static For decades, ingredient innovation in the nutrition and functional food industry followed a familiar pattern. Ingredients were developed, clinically studied once or twice, documented in technical dossiers, and then treated as largely static commodities. Spec sheets were finalized, claims ...
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