NIE 2025
2025 NIE New Ingredient Awards
In 2019, the staff of Nutrition Industry Executive (NIE) magazine, was looking for a way to highlight the most cutting-edge and advanced natural branded nutritional ingredients backed by science. As a result, the NIE New Ingredient Awards were created. The 2025 NIE New Ingredient Awards highlights several notable ingredients launched since Oct. 1, 2023, for ...
[Extra! Extra!] Herbs and Botanicals for Fido and Fluffy
In the not-so-distant past, a beloved family pet with an ailment or issue that was outside the norm, could find little relief. Whether an itchy rash, a food allergy or a nervous personality, pets—like people—have health issues outside of what was traditionally treated in the world of veterinary medicine. In more recent years, however, that’s ...
Botanical Solutions: Bridging Traditional Knowledge and Modern Science
What’s New in the Herbs & Botanicals Market Now? If one had lived thousands of years ago, terms like “materia medica,” “poltice” and “plasters,” would have been the norm when it came to health and medical approaches. Many of the earliest medical writings referred to herbs used to heal illnesses, said “The Earliest Herbals,” an ...
[Extra! Extra!] Glanbia Nutritionals’ 2025 Nutrition Trends for Active Adults Report
Active nutrition products come in many forms, from protein shakes to hydration packs and more. As more consumers continue to embrace active lifestyles, Glanbia Nutritionals noted in its 2025 Nutrition Trends for Active Adults report that clean-label claims and functional ingredients are influencing consumers’ purchasing decisions. Glanbia cited the top emerging nutrition trends for active ...
Fueling Performance
Active nutrition ingredients go beyond the physical. Active nutrition ingredients are rapidly growing in popularity among consumers, and have even crossed over into other health categories. While these ingredients have long focused on physical endurance and exercise performance, emerging active nutrition ingredients are now being applied for mental and emotional health as well as everyday ...
Suresh Lakshmikanthan, PhD, BPharm, Natural Remedies
Natural Remedies 5B, Veerasandra Industrial Area, Hosur Road, Electronic City, Bangalore, Karnataka 560100, India With a history dating back to 1950, Natural Remedies is an internationally recognized botanical health care company focused on combining traditional herbal wisdom with modern science. The company develops clinically supported, high-quality botanical branded ingredients used in health and wellness products ...
Personalized Nutrition Through Functional Foods
The Rise of Personalized Nutrition Personalized nutrition (PN) is no longer a fringe idea—it’s entering the mainstream. Studies as early as two-week interventions with twins revealed dramatically different blood sugar and insulin responses to the same meals, underscoring the need to tailor dietary advice to the individual rather than rely on one-size-fits-all guidelines.1,2 The U.S. ...
Play to Win: How to Navigate Conferences Like a Pro
Navigating a multi-day conference can feel like the playoffs—adrenaline-fueled and exciting, but also exhausting and costly without a solid game plan. In the early days of building Pitch Publicity, showing up at industry conferences was part of my playbook and the unspoken rule for breaking into the natural products space. At these events, I could ...
Blood Sugar: The New Key Pillar of Wellness
Natural ingredients for blood sugar health have taken a new path. According to Kash Rocheleau, CEO of Icon Foods based in Portland, OR, “The market for blood sugar-supporting ingredients and supplements is gaining serious momentum, and it’s not just about diabetes anymore. Consumers are getting smarter about metabolic health and are proactively managing blood sugar ...
[Extra! Extra!] Omega-7 Fatty Acids and the Nutricosmetics Market
The nutricosmetics, or beauty-from-within, market, is a diverse one with a wide range of applications. Nutricosmetics consumers are frequently interested in skin health, hair health and nail health, seeking natural ways to improve their appearance using nutritional supplements. Now, emerging clinical research is finding that omega-7 fatty acids, in particular, could be the next big ...
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